Level 4 Public Relations and Communications Assistant
|Course Duration:||13 months plus End Point Assessment|
|Course Qualification:||Level 4 Apprenticeship|
The PR and Communications Assistant apprenticeship will cover topics that allow apprentices to help your business grow and protect your online reputation, develop skills and knowledge in creating high-quality content and evaluate PR campaigns to continuously improve. Topics covered include: digital PR tools and tactics, communications strategy, content production and content distribution tactics.
Typically, PR & Communications Assistants either work in agencies or in-house for employers. They communicate with different people: the media, the public, internal colleagues or any number of different audiences to get their client’s or organisation’s message across and influence opinions and behaviour in the most effective way.
They are responsible for researching and understanding their clients’ / organisation’s goals, and then using their digital and communication expertise to support the day to day delivery of effective campaigns in order to deliver specific or organisational objectives.
Key learning outcomes:
- The PR Industry
- Reputation Management
- PR Strategy
- Digital PR
- Content Production
- Campaign Management
- Content Distribution
- Content Evaluation