About Us

Digital & Marketing Assistant Apprentice

Company Name: Sophia Alexia
Course Name: Marketing executive (Level 4)
Course Duration: 15 Months
Salary: £18,000
Start Date: 14/02/2022


We are looking for an enthusiastic individual to come onboard and grow with our team to help gain exposure and help propel and increase sales within Sophia Alexia. This is an exciting new role within the company where the candidate will really be able to make the role their own.

Sophia Alexia is a luxury fashion resort wear brand specialising in colourful holiday wear. Our unique selling point is that all of our prints are designed inhouse by Sophia using sustainable fabrics. We are a small company of two employees,  but looking to gradually expand as the business grows. Our typical customers are women aged between 30-65. We are currently stocked in 45 boutiques worldwide whilst also having a strong and loyal customer following who purchase from us directly from our online website and through our customer shows and events. 

The candidate will be reporting to and working closely with Sophia to explore various marketing routes to help promote the brand.


  • Managing all internal platforms from Social Media, Email Campaigns, Digital Advertising , Website & Blog.
  • Creation of Email marketing using Campaign monitor
  • Updating Website ( Shopify) with new products/ banners etc
  • Content writing ( new products, blog + email campaigns)
  • Photo and video editing ( photoshop)
  • Improving the overall customer experience and conversion to sale or new followers on social
  • Driving campaign performance through key digital strategies to increase awareness and reach new customers
  • SEO and google analytics analysis
  • Increasing and gaining followers on Instagram, Facebook, Pinterest
  • Paid Advertising through Social Media
  • Researching relevant influencerers + gifting to encourage social media exposure, followers, website views and sales.

Entry requirements

•  5 GCSEs grade A*-C/9-4 or equivalent (including English and Maths)


Skills requirements

  • High standard of English
  • Good level of Photoshop
  • Creative
  • Good at understanding and analysing data

Personal Qualities

  • Interest in Fashion
  • Organised
  • Friendly & Personable
  • Driven & Ambitious
  • Quick leaner and able to try and explore new ideas

Training to be provided

Alongside this role the successful apprentice will study the Marketing Executive Level 4 apprenticeship, which is suited for individuals who have some experience in marketing but can now focus on strategy and optimising project and team management skills to successfully manage stakeholder relationships, deliver marketing plans, and support the business.

Things to consider

• Working closely/ directly with Sophia • Attend fashion events • New role in the company – Can really make it your own • Exciting opportunity to work in a fashion company • Flexible working hours • Remote for the foreseeable

Future Prospects

We are looking for a candidate to grow with the business and hopefully come on board as a full time employee.
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