Digital Marketing Analyst
| Company Name: | Sculpt Digital |
| Company Address: | Yorkshire, England , LS3 1JA |
| Course Name: | Digital marketer (Level 3) |
| Course Duration: | 15 Months |
| Salary: | £18,000 |
| Start Date: | 05/06/2023 |
Overview
We are looking for an enthusiastic and dedicated digital marketing analyst with a passion for data!Sculpt is a specialist digital performance agency. We help to deliver growth for business by enhancing their online visibility, user experience and digital platforms.
The digital marketing analyst will support the delivery of day-to-day digital campaigns largely through Google Ads, Microsoft Ads, Meta and MailChimp. You will also be responsible for delivering regular reports to the digital marketing manager on client performance. Your regular tasks will include the following:
Reviewing performance data to inform changes in campaign delivery.
Suggesting web pages to review for improvement based on performance data.
Housekeeping of data ecosystems to ensure clean collection.
Daily monitoring and adjusting of, Paid Media account parameters to ensure clients, short and long term goals are aligned
Regular performance reporting of trends for digital campaigns.
In addition to these regular structured tasks, you will be required to conduct ad-hoc analysis on client performance using Google Analytics.
You will create summaries and identify trends, liaising with the digital marketing, design and client leads to create improvements for our clients digital marketing performance.
Entry requirements
• 5 GCSEs grade A*- C/9-4 or equivalent (including English and Maths)
Personal Qualities:
- Enthusiastic
- Attention to detail orientated
- Passionate about data
- Desire to test & learn
- A good communicator
- Takes initiative
Skills Required:
- Working knowledge of Microsoft Excel, PowerPoint & Word
- Knowledge of Google Ads, Google Analytics & Meta, would be advantageous
Skills requirements
Communication skills, Attention to detail, Team working, Problem solving skills,Training to be provided
You will undertake the ground breaking Apprentify Digital Marketer Level 3 apprenticeship.
We have designed our programme to offer you 4 distinct routes to focus your career path and specialise in areas such as Social Media, Search Engine Marketing, Web Design or Web Development. These paths are designed to jump start your career and make you stand out in a competitive field increasing your future earning potential.
During the 15 months of training you will learn cutting edge theory and industry practice across three Knowledge Modules:
Marketing Principles – starting with the basics you will learn how to effectively target customers based on their wants and desires as well as how the sales and marketing funnels work. You will understand what makes customers buy or not buy and how marketing can influence this as well as how to effectively focus on target markets and manage customers to make them loyal to a business.
How the Web Works – delving into the technical you will learn the Principles of Coding and how marketers create effective web sites, designs and user interfaces. This includes how web design and development drive engagement and conversions.
Driving Return on Investment – using data to create detailed customer insight, you will learn how to use industry leading platforms (including Google Analytics) to understand the online customer journey and improve your marketing based on customer usage of your website.
What you will receive:
A chance to earn whilst you learn amongst leading industry professionals
Full support and coaching from an experienced Development Coach with excellent industry experience
Onsite monthly visits / mentoring and coaching sessions
Graduation in under 15 months
Access to the very latest online technical and marketing training
Marketing projects based on real life scenarios within your business to enhance learning
Develop expertise in an area to develop your career with our bespoke Path to Mastery
Digital skills and coaching in social media marketing, Google advertising, copywriting, website design and development, content production and tools to enhance digital marketing
In addition to all of the above, all of our applicants will go through our Assessment Centre. This exclusive session is designed to identify your digital strengths and weaknesses to help us match you with the perfect employer and the perfect role to start your career in the best way!