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Digital Marketing and Social Media Apprentice

Company Name: Otelli
Course Name: Digital marketer (Level 3)
Course Duration: 15 Months
Salary: £13,000
Start Date: 31/01/2022

Overview

If you’re passionate about marketing, this is the job for you. We are a small but extremely experienced team. We welcome fresh ideas and will provide you with expert training in all areas of marketing. You’ll be a valued team member right from the off and if you impress there will be future opportunities.

In this broad role you will be supporting advertising campaigns across an array of channels including search engines and social media. You’ll be responsible and have influence on content for our own and client social media, advertising channels and some website marketing tasks. You’ll also be reporting on data and results to your line manager. We value a down-to-earth approach and we do not like to micro-manage. You’ll be put to best use on individual projects and will report directly to other members of the team.

Your core duties and responsibilities in this role will consist of supporting other team members and admin on tasks such as:

  • Advertising and lead generation
  • Social media campaigns and schedules
  • Data reports
  • SEO
  • Website marketing
  • Content delivery
  • Email marketing campaigns
  • Running data reports
  • Market research
  • Organising and analysing client processing data
  • Supporting Digital Marketing exec in hunting new clients e.g. tenders, advertising campaigns and email marketing
  • CRM processing

You will also have the opportunity to learn and deliver your own campaigns upon gaining experience. If you’re looking to begin your career in Marketing this role will equip you with the knowledge of:

  • Social media marketing
  • SEO
  • Data analysis
  • Lead generation
  • Google and Bing advertising
  • Facebook, Twitter, Instagram, Linkedin advertising
  • Wordpress and other website builders
  • Key marketing softwares for CRM, email marketing, advertising and SEO

Entry requirements

  • 8 GCSEs grades A*-C/9-4 or equivalent (including English and Maths)
  • Business-related degree is or an A-level in Business Studies is preferable

Skills requirements

Essential

  • Good understanding and interest of social media and advertising
  • Working knowledge of Google docs, sheets (or microsoft word and excel)
  • Ability to communicate well
  • Passionate about marketing

Desirable

  • Knowledge of Wordpress or other website builders
  • Knowledge of advertising platforms
  • Marketing and advertising theory

Personal Qualities

  • Organised
  • Good attention to detail
  • Time management
  • Uses initiative but can always ask for help (we’re here to help)
  • Ability to receive constructive feedback and improve.

Training to be provided

You will undertake the ground breaking Apprentify Digital Marketer Level 3 apprenticeship.

We have designed our programme to offer you 4 distinct routes to focus your career path and specialise in areas such as Social Media, Search Engine Marketing, Web Design or Web Development. These paths are designed to jump start your career and make you stand out in a competitive field increasing your future earning potential.

During the 15 months of training you will learn cutting edge theory and industry practice across three Knowledge Modules:

  • Marketing Principles – starting with the basics you will learn how to effectively target customers based on their wants and desires as well as how the sales and marketing funnels work. You will understand what makes customers buy or not buy and how marketing can influence this as well as how to effectively focus on target markets and manage customers to make them loyal to a business.
  • How the Web Works – delving into the technical you will learn the Principles of Coding and how marketers create effective web sites, designs and user interfaces. This includes how web design and development drive engagement and conversions.
  • Driving Return on Investment – using data to create detailed customer insight, you will learn how to use industry leading platforms (including Google Analytics) to understand the online customer journey and improve your marketing based on customer usage of your website.

What you will receive:

  • Access to some of the largest digital focused companies in the North West and Yorkshire
  • A chance to earn whilst you learn amongst leading industry professionals
  • Full support and coaching from an experienced Development Coach with excellent industry experience
  • Onsite monthly visits / mentoring and coaching sessions
  • Graduation in under 15 months
  • Access to the very latest online technical and marketing training
  • Marketing projects based on real life scenarios within your business to enhance learning
  • Develop expertise in an area to develop your career with our bespoke Path to Mastery
  • Digital skills and coaching in social media marketing, Google advertising, copywriting, website design and development, content production and tools to enhance digital marketing

In addition to all of the above, all of our applicants will go through our Assessment Centre. This exclusive session is designed to identify your digital strengths and weaknesses to help us match you with the perfect employer and the perfect role to start your career in the best way!


Things to consider

- Birthdays off - Salary increases to £18000-£20000 for University graduates - Office working whilst learning with opportunity for Hybrid working in the future - Open to financial incentives/bonuses discussions after probationary period - Pool table and games console in the office - Flexible working 8 hours between 8am - 6pm | 30 mins for lunch - Generous paid holidays - Opportunity to make up time for appointments etc, instead of using holiday. - Free parking - Free (very nice coffee) from us - Spacious office

Future Prospects

The role offers long term security and the opportunity to progress into a permanent position.
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