PR & Comms Apprentice (£15.8-£18.3k DOE)

Overview

Welcome to Whirli, the trailblazer in Toy Swap Subscriptions. Since our inception in 2018, we've been constantly evolving. And with renewed ownership from July 2022, our mission has grown even bolder. We're more than a service — We're revolutionizing the toy industry, inviting UK families to explore a fresh approach to play.

Apprentify and the Juice academy are hiring on behalf of our client.

About us: 
Whirli is on the frontline of eco-innovation in the toy industry, steering a fresh course in sustainable play. Our platform offers a vibrant collection of toys, books, bikes, scooters, and essential baby accessories. With Whirli, families can seamlessly borrow, revel in new play adventures, and return items, all while championing eco-friendly practices and cost savings. 

Key Responsibilities: 

• Planning and executing effective PR and communications campaigns 
• Building effective relationships & interpersonal communications  
• Help implement and oversee paid digital marketing campaigns across platforms such as Meta, YouTube, Google Ads, TikTok, and affiliate networks. 
• Help manage the brand’s social media presence, ensuring content is tailored, relevant and engaging for specific platforms. 
• Analyse and interpret campaign performance, adjusting for optimal results. 
• Work closely with the Head of Marketing, aligning with broader marketing, PR and company strategies. 
• Keeping abreast of current affairs, the PR industry, the media and current social trends, ensuring Whirli remains at the forefront of digital marketing practices. 
• Support various media tasks and projects as required, demonstrating agility and adaptability. 
• Developing social media strategies with the aim of increasing brand awareness and customer engagement 
• Work with other brands that align with Whirli, for collaborations as well as B2B marketing opportunities. 
• Identify and collaborate with influencers, managing partnerships, and analysing the impacts of campaigns 
• Develop and implement targeted email and SMS campaigns with segmentation, A/B testing for optimal engagement. 
• Creating captivating content for the social media sites, which may include writing blogs, articles, posts and multimedia content 
• Developing monthly reports on emerging social media trends that will be submitted to the management and executive teams 
• Developing and overseeing competitions and campaigns to draw attention to a brand 
• Setting measurable goals for campaigns, measuring and showing the Return on Investment (ROI) 
• Monitoring and responding to customer feedback, comments and social media posts 

Entry requirements

Grade 4/C or above in both maths and english at GCSE level is essential.

Qualification in a PR or marketing specific field is preferred but not essential.

Skills requirements

Communication skills, Attention to detail, Creative, Initiative,

Training to be provided

The Juice Academy is part of the Apprentify group. The Juice Academy is an industry-led apprenticeship provider. They are partnered with Smoking Gun PR to deliver the Public Relatoins & Communications assistant Level 4. Apprentices work on the job with business whilst receiving 20% off the job training. The training is delivered by current industry professionals. THe Juice Academy training sessions are face-to-face learning at Smoking Gun offices in Manchester city or can be joined remotely. Apprentices will also receive the on the job training in the workplace.

The qualification will include:

• Level 4 Public Relations & Communications assistant.

Why the PR & Comms Apprenticeship?

Are you looking for a way to kickstart your career in PR? Check out PR & Communications L4 Apprenticeship Programme! This brand-new course from a multi-award-winning apprenticeship provider is perfect for up-and-coming talent like you. 

By joining this programme, you’ll learn valuable skills that will help you stand out in the job market and make a real impact in the world of PR.

As part of the Level 4 PR & Communications standard, apprentices will learn: 

• Media Relations 
• Digital PR 
• Influencer Marketing 
• Reporting and Evaluation 
• Reputation Management and Crisis Comms 
• How to Run Effective Creative Campaigns

Things to consider

Role can fully remote for the right candidate. Opportunity to work for the UKs #1 Toy Subscription Company. Brilliant internal support structure, working closely with industry leading staff members in areas including marketing.

Future Prospects

Full time position upon completion of the apprenticeship.