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Advertising and Media Executive Apprenticeship

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Why employ an Advertising and Media Executive apprentice?

The Advertising and Media Executive apprenticeship will cover topics allowing your apprentice to assist in the day to day progress of the whole advertising process. They help campaigns move forward, coping with inevitable setbacks and changes in direction (some at the last minute), whilst showing collaboration and maintaining relationships with all. Usually they report to an Account or Media Manager.
 
The primary role of an Advertising and Media Executive is to promote brands through creative media campaigns to meet commercial objectives. They will work with agencies to deliver campaigns and serve adverts to customers.
 

All our programmes are virtually delivered nationwide and our coaching sessions can be done online. So if you are looking for a flexible solution with little or no face to face then our programme is the one for you. Why not watch our latest employer video by clicking on the image below

Why invest in a Advertising and Media Executive Apprentice

Investing in an Advertising and Media Executive apprentice will benefit you immediately. More importantly, it will prepare you for the future. Apprentify sources remarkable Advertising and Media Executives for your organisation. Every one of our candidates is assessed on their cultural fit as well as essential skills set and none are put forward to you without passing our Digital, Behavioural and Technical tests.

%

of an apprentice’s hours are all dedicated to the business, with only 20% minimum being set aside for apprenticeship related learning and tasks.

%

of employers were aware of the Apprenticeship Levy, which leaves 63% unaware that any business (that earns less than £3m) can have most apprenticeship costs offset.

%

of apprentices chose to or were kept on at the end of an apprenticeship and remained in full-time employment.

%

of your apprenticeship cost could be covered through the Apprenticeship Levy.

Technical Skills Learnt

Throughout the Advertising and Media Executive apprenticeship, your apprentice will learn a variety of technical skills and abilities which will greatly benefit them and your business. We teach these mostly through online sessions, where the fresh recruit will find themselves amongst similar apprentices who are learning at the same time.

40%
Project / Campaign Management
30%
Creation and Production Techniques
30%
The Media Buying Process
20%
Maths and English skills
40%
Punctuality and Responsibility skills
40%
Industry Knowledge gain

General skills Learnt

Not only are the technical abilities learnt an important aspect of any apprenticeship, but also the general skill development of an employee’s recruit. The apprentice’s very own Development Coach is a helpful aspect of our apprenticeship offering. They are available to track progress and provide support, including Maths and English skills or punctuality.

An Advertising and Media Executive Apprentice Learner Journey

An Advertising and Media Executive apprentice has quite the journey from when they first start with (possibly) very little skill, all the way to passing their endpoint assessment and having an index of knowledge.

Unit 1: The Advertising and Media Industry
Unit 1: The Advertising and Media Industry

During this unit, learners will discover the scope and scale of the advertising industry in the UK and how advertising can aid employers to achieve their commercial objectives. They will understand the importance of effective financial management in an agency environment. Finally, they will come to appreciate the role creativity and media plays in the success of a modern business.

Unit 2: The Agency Environment #1
Unit 2: The Agency Environment #1

During this unit, learners will explore the different roles performed by different agencies (mainly media and creative), different parts of agencies and the core services of their own organisation. They will explore key technologies used in the agency environment for day to day operations. Finally, they will discover the importance of effective documentation and reporting in the success of an agency environment.

Unit 3: The Agency Environment #2
Unit 3: The Agency Environment #2

During this unit, learners will begin to understand the creative process and how agencies work with creatives for campaigns. They will learn how to communicate and ideate in creative sessions. Finally, they will explore the principles of third party management and delivery for campaigns.

Unit 4: The Advertising Landscape
Unit 4: The Advertising Landscape

During this unit, learners will explore the history of the advertising industry and learn about the latest developments in the sector. They will uncover the customer journey concept and how advertising can be used at various stages to effectively target customers. Finally, they will learn the principles of project management and how to plan and manage campaigns.

Unit 5: The Advertising Lifecycle
Unit 5: The Advertising Lifecycle

During this unit, learners will delve into the advertising campaign lifecycle and explore key moments in the journey. They will explore the supply chain of advertising and technologies used to serve adverts to customers including programmatic advertising platforms. Finally, they will be able to explain the wider digital landscape and how it affects advertising campaigns.

Unit 6: Media Planning and Buying
Unit 6: Media Planning and Buying

During this unit, learners will explore new media buying techniques, tools and trends including programmatic platforms, digital platforms and new data sources. They will uncover the stages of the media buying process and the responsibilities of advertisers at each stage. Finally, they will identify why the location and timing of media placement are crucial to success.

Unit 7: Data and Metrics
Unit 7: Data and Metrics

During this unit, learners will be able to link commercial objectives to data and metrics that identify success in a campaign for a business. They will learn about media metrics used by advertisers to understand success including Google Ads and BARB. Finally, they will understand how media buying is evaluated in both short and long term campaigns.

Unit 8: Creative Production and Branding
Unit 8: Creative Production and Branding

During this unit, learners will explore production techniques for creative and new technology coming into the consumer market including VR and AI. They will learn about the creative direction for a campaign and how it is successfully executed to meet client expectations. Finally, they will discover the principles of branding for a business and how this is implemented in advertising.

Unit 9: Legal, Regulatory and Ethical Considerations in Advertising
Unit 9: Legal, Regulatory and Ethical Considerations in Advertising

During this unit, learners will explore legislation and regulatory considerations that affect their role including Data Protection Regulation and the CAP Code. They will learn about ethical considerations in advertising and how to ensure campaigns do not risk negative sentiment towards a brand. Finally, they will explore organisational policy that affects their work and campaigns.

Unit 10: Principles of Negotiation
Unit 10: Principles of Negotiation

During this unit, learners will complete an e-learning course exploring the principles of negotiation and best practices in negotiation and influencing skills used by advertising, marketing and sales professionals. They will be able to understand negotiation personalities and the skills and traits used in successful negotiation. Finally, they will be able to demonstrate how they have successfully negotiated in the work environment.

success stories
Harley Mae-Marley
It took us a few attempts to find an apprenticeship provider who was able to fit our specific requirements. We love Apprentify's process and their customer service. As a result of that, we hired six apprentices! We will definitely be using Apprentify again. If you are looking to hire apprentices to join your company, we couldn't recommend Apprentify enough!

Harley Mae-Marley

Business Development at Digital Media Team

Ian Browne
“‘The great resignation’ means there is a huge demand for digitally equipped talent. This is pushing up salaries and means SMEs are being ‘squeezed’ as they struggle to compete with the corporates. If we’re going to meet 2030 digital demands, we need to start to think creatively now.”

Ian Browne

Lloyds Banking Group

Ross Green
Working with Apprentify is and always has been an easy and smooth process. From the superb range of candidates to the coaching, we believe that Apprentify has one of the best digital marketing programmes and talent providers we have ever worked with.

Ross Green

Managing Director at Embryo Digital

Our industry partners

JD Group
Liverpool
Pets at Home
Mag
Greater Manc Transport

Get in touch with Apprentify

Get in contact with one of our lovely members of staff to find out more and discover how we are helping organisations across the UK become future-ready.

Call us on: 0333 996 0165