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Content Creator Apprenticeship

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Why employ a Content Creator apprentice?

The Content Creator Apprenticeship is aimed at those who wish to enter the creative atmosphere. The role looks at the creation of media in the Digital, Social, Broadcast and Print sectors using a mix of programs including the Adobe Creative Suite.


All our programmes are virtually delivered nationwide and our coaching sessions can be done online. So if you are looking for a flexible solution with little or no face to face then our programme is the one for you. 

Why invest in a Content Creator Apprentice

Investing in a Content Creator apprentice will benefit you immediately. More importantly, it will prepare you for the future. Apprentify sources remarkable Content Creators for your organisation. Every one of our candidates is assessed on their cultural fit as well as essential skills set and none are put forward to you without passing our Digital, Behavioural and Technical tests.

%

of an apprentice’s hours are all dedicated to the business, with only 20% minimum being set aside for apprenticeship related learning and tasks.

%

of employers were aware of the Apprenticeship Levy, which leaves 63% unaware that any business (that earns less than £3m) can have most apprenticeship costs offset.

%

of apprentices chose to or were kept on at the end of an apprenticeship and remained in full-time employment.

%

of your apprenticeship cost could be covered through the Apprenticeship Levy.

Technical Skills Learnt

Throughout the Content Creator apprenticeship, your apprentice will learn a variety of technical skills and abilities which will greatly benefit them and your business. We teach these mostly through online sessions, where the fresh recruit will find themselves amongst similar apprentices who are learning at the same time.

40%
Content Planning
30%
Content Creation / Evaluation
30%
Content Development
20%
Maths and English skills
40%
Punctuality skills
40%
Adobe Creative Suite skills

General skills Learnt

Not only are the technical abilities learnt an important aspect of any apprenticeship, but also the general skill development of an employee’s recruit. The apprentice’s very own Development Coach is a helpful aspect of our apprenticeship offering. They are available to track progress and provide support, including Maths and English skills or punctuality.

A Content Creator Apprentice Learner Journey

A Content Creator apprentice has quite the journey from when they first start with (possibly) very little skill, all the way to passing their endpoint assessment and having an index of knowledge.

Unit 1 - The Creative Industry
Unit 1 - The Creative Industry

During this unit, learners will begin their journey to understanding the new industry they have started their career in. They will learn about the importance of the creative industry to the UK economy, how to develop their skills and knowledge throughout their careers and different work environments they may work within and the impact on their role. Finally, they will learn about basic project management techniques to use in their career.

Unit 2 - The Brief
Unit 2 - The Brief

During this unit, learners will learn about the importance of effective creative briefs and how to interpret commercial objectives in a marketing brief. They will develop their knowledge of the principles and process of setting a budget for a campaign as well as be able to create high quality campaign briefs. Finally, they will be able to present creative ideas to an audience ensuring their vision is realised by stakeholders and clients alike.

Unit 3 - Market Segmentation
Unit 3 - Market Segmentation

During this unit, learners will discover how to create customer segments based on data to be able to make data driven marketing decisions. They will learn how audiences and their behaviours differ across channels and platforms and the different communication styles that could be used for different audiences.  Finally, they will be able to analyse customer segments using primary and secondary data sources to inform marketing decision making.

Unit 4 - Branding
Unit 4 - Branding

During this unit, learners will uncover the importance of brand, brand awareness, brand purpose, branding guidelines and the intended audience within a brief. They will evaluate a range of brand guidelines for different organisations to inform their own branding decisions. Finally, they will discover how to create tangible and intangible branding that meet brand guidelines.

Unit 5 - Content Marketing
Unit 5 - Content Marketing

During this unit, learners will delve into content marketing strategies including how creative content can be used across multiple channels and platforms. They will be able to use data to inform decisions around content marketing including the suitability of channels, formats, and platforms. Finally, they will be able to create mood boards, storyboards and scripts that plan for effective content marketing.

Unit 6 - Media Production
Unit 6 - Media Production

During this unit, learners will learn about the production process and considerations for a successful shoot including the different equipment required for successful media production. They will learn how to edit footage using professional software and utilise different cuts and editing techniques to achieve the required impact in their content. Finally, they will be able to use a content management system effectively including how to store and label content for ease of search and retrieval.

Unit 7 - Social Media
Unit 7 - Social Media

During this unit, learners will develop their skills in effectively engaging with customers including how to successfully navigate a potential reputation crisis online. They will learn the communication preferences of different audience types and be able to adapt content on social media accordingly. Finally, they will learn the importance of social media scheduling tools in supporting an overarching content marketing strategy.

Unit 8 - Copywriting
Unit 8 - Copywriting

During Unit 8, learners will discover the main copywriting theories used by professional copywriters including AIDA, QUEST and WIIFM. They will learn about how to implement SEO best practice into blogs and articles. Finally, they'll learn about techniques to shorten their content to keep it concise and the importance of proof reading in the production process.

Unit 9 - Production Workflow
Unit 9 - Production Workflow

During this unit, learners will learn about the stages of the production workflow and different activities in each stage. They will design call sheets for a video production campaign and learn about post-production considerations prior to sign-off. Finally, they will learn how to manage the stages of a workflow through developing effective relationships with key stakeholders including clients, colleagues, and suppliers.

Unit 10 - The web
Unit 10 - The web

During this unit, learners will begin to understand the importance of search engine optimisation for their content and how to optimise different content types for search engines. They will learn about the principles of user experience in content design for the web. Finally, they will learn how to map user journeys on a website to inform design decisions.

Unit 11: Data & Analytics
Unit 11: Data & Analytics

During this unit, learners will discover how to evaluate the success of the campaign against the objectives using available data including using insights and analytics tools. They will be able to utilise data effectively to evaluate the success of content in meeting commercial objectives. Finally, they will be able to identify areas for improvement in future campaigns using existing datasets.

success stories
Harley Mae-Marley
It took us a few attempts to find an apprenticeship provider who was able to fit our specific requirements. We love Apprentify's process and their customer service. As a result of that, we hired six apprentices! We will definitely be using Apprentify again. If you are looking to hire apprentices to join your company, we couldn't recommend Apprentify enough!

Harley Mae-Marley

Business Development at Digital Media Team

Ian Browne
“‘The great resignation’ means there is a huge demand for digitally equipped talent. This is pushing up salaries and means SMEs are being ‘squeezed’ as they struggle to compete with the corporates. If we’re going to meet 2030 digital demands, we need to start to think creatively now.”

Ian Browne

Lloyds Banking Group

Ross Green
Working with Apprentify is and always has been an easy and smooth process. From the superb range of candidates to the coaching, we believe that Apprentify has one of the best digital marketing programmes and talent providers we have ever worked with.

Ross Green

Managing Director at Embryo Digital

Our industry partners

JD Group
Liverpool
Pets at Home
Mag
Greater Manc Transport

Get in touch with Apprentify

Get in contact with one of our lovely members of staff to find out more and discover how we are helping organisations across the UK become future-ready.

Call us on: 0333 996 0165