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Marketing Executive Apprenticeship

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Why employ a Marketing Executive apprentice?

This programme is perfect for someone already experienced in marketing but now needs to focus on strategy and optimising project and team management skills to successfully manage stakeholder relationships, deliver marketing plans and support the business.

All our programmes are virtually delivered nationwide and our coaching sessions can be done online. So if you are looking for a flexible solution with little or no face to face then our programme is the one for you.

Why invest in a Marketing Executive Apprentice

Investing in a Marketing Executive Apprentice will benefit you immediately. More importantly, it will prepare you for the future. Apprentify sources remarkable Marketing Executive Apprentice's for your organisation. Every one of our candidates is assessed on their cultural fit as well as essential skills set and none are put forward to you without passing our Digital, Behavioural and Technical tests.

%

of an apprentice’s hours are all dedicated to the business, with only 20% minimum being set aside for apprenticeship related learning and tasks.

%

of employers were aware of the Apprenticeship Levy, which leaves 63% unaware that any business (that earns less than £3m) can have most apprenticeship costs offset.

%

of apprentices chose to or were kept on at the end of an apprenticeship and remained in full-time employment.

%

of your apprenticeship cost could be covered through the Apprenticeship Levy.

Technical Skills Learnt

Throughout the Marketing Executive apprenticeship, your apprentice will learn a variety of technical skills and abilities which will greatly benefit them and your business. We teach these mostly through online sessions, where the fresh recruit will find themselves amongst similar apprentices who are learning at the same time.

40%
Marketing Concepts and Theories
30%
Stakeholder and Relationship Management
30%
Market Research and Data
20%
Maths and English skills
40%
Punctuality skills
40%
Organisational skills

General skills Learnt

Not only are the technical abilities learnt an important aspect of any apprenticeship, but also the general skill development of an employee’s recruit. The apprentice’s very own Development Coach is a helpful aspect of our apprenticeship offering. They are available to track progress and provide support, including Maths and English skills or punctuality.

A Marketing Executive Apprentice Learner Journey

A Marketing Executive apprentice has quite the journey from when they first start with (possibly) very little skill, all the way to passing their endpoint assessment and having an index of knowledge.

Unit 1
Unit 1

During Unit 1, learners will explore the fundamentals of marketing theory including the Marketing Mix, product development and segmentation. They will explore the importance of brand positioning for effective marketing campaigns, as well as delving into their target audience’s decision making process and how it affects purchasing decisions for their business.

Unit 2
Unit 2

During Unit 2, learners will come to appreciate the important of effective stakeholder management in marketing and learn how to manage both internal and external stakeholders effectively. They will explore the marketing landscape and how various routes to market can affect business marketing decisions.

Unit 3
Unit 3

During Unit 3, learners will delve into their business and how their internal environment affects their external marketing efforts. They’ll explore how to translate a businesses vision and values into their marketing collateral, as well as understanding the principles of product development. Finally, they’ll learn how to plan effective marketing campaigns and the various considerations required to run a multichannel campaign.

Unit 4
Unit 4

During Unit 4, learners will uncover a wide range of marketing tools, channels and platforms they can utilise for their business including their advantages and disadvantages. They’ll test tools on different environments to discover what makes them effective or ineffective for an industry, as well as exploring various technologies to integrate online and offline marketing.

Unit 5
Unit 5

During Unit 5, learners will discover the importance of understanding and implementing the full range of sector specific legal, regulatory and compliance frameworks for their organisation. They’ll also learn how to effectively perform market research for their business and generate primary and secondary data for their usage.

(Optional) CIM Level 4 Certificate in Professional Digital Marketing: Elective Module
(Optional) CIM Level 4 Certificate in Professional Digital Marketing: Elective Module

By completing the Marketing Executive L4 Apprenticeship, learners will be exempted from two of the three required modules of the CIM Level 4 Certificate in Professional Digital Marketing. The third module is the Elective Module Digital Marketing Techniques. This session will introduce learners to the Elective Module and allow them to begin their assignment with support from our Development Coaches and Trainers.

Workplace Projects
Workplace Projects

Learners will manage a project towards the end of their apprenticeship agreed with their line manager (or appropriate colleague) that is designed to generate real business results in a live marketing environment. During this project, learners will work with other members of their cohort to analyse their results and recommend improvements to their campaign, as well as reflecting on their experiences thus far and learning in a collaborative fashion to improve their campaigns in the future. This project will be split into two stages: Manage a Marketing Campaign and Evaluate a Marketing Campaign.

success stories
Harley Mae-Marley
It took us a few attempts to find an apprenticeship provider who was able to fit our specific requirements. We love Apprentify's process and their customer service. As a result of that, we hired six apprentices! We will definitely be using Apprentify again. If you are looking to hire apprentices to join your company, we couldn't recommend Apprentify enough!

Harley Mae-Marley

Business Development at Digital Media Team

Ian Browne
“‘The great resignation’ means there is a huge demand for digitally equipped talent. This is pushing up salaries and means SMEs are being ‘squeezed’ as they struggle to compete with the corporates. If we’re going to meet 2030 digital demands, we need to start to think creatively now.”

Ian Browne

Lloyds Banking Group

Ross Green
Working with Apprentify is and always has been an easy and smooth process. From the superb range of candidates to the coaching, we believe that Apprentify has one of the best digital marketing programmes and talent providers we have ever worked with.

Ross Green

Managing Director at Embryo Digital

Our industry partners

JD Group
Liverpool
Pets at Home
Mag
Greater Manc Transport

Get in touch with Apprentify

Get in contact with one of our lovely members of staff to find out more and discover how we are helping organisations across the UK become future-ready.

Call us on: 0333 996 0165