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PR and Communications Assistant Apprenticeship

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Why employ a PR and Communications Assistant apprentice?

The PR and Communications Assistant apprenticeship will cover topics allowing apprentices to help your business grow and protect your online reputation, develop skills and knowledge in creating high quality content and evaluate PR campaigns to continuously improve.
 

All our programmes are virtually delivered nationwide and our coaching sessions can be done online. So if you are looking for a flexible solution with little or no face to face then our programme is the one for you. Why not watch our latest employer video by clicking on the image below

Why invest in a Personal Relations and Communications Assistant Apprentice

Investing in a PR and Communications Assistant apprentice will benefit you immediately. More importantly, it will prepare you for the future. Apprentify sources remarkable PR and Communications Assistants for your organisation. Every one of our candidates is assessed on their cultural fit as well as essential skills set and none are put forward to you without passing our Digital, Behavioural and Technical tests.

%

of an apprentice’s hours are all dedicated to the business, with only 20% minimum being set aside for apprenticeship related learning and tasks.

%

of employers were aware of the Apprenticeship Levy, which leaves 63% unaware that any business (that earns less than £3m) can have most apprenticeship costs offset.

%

of apprentices chose to or were kept on at the end of an apprenticeship and remained in full-time employment.

%

of your apprenticeship cost could be covered through the Apprenticeship Levy.

Technical Skills Learnt

Throughout the PR and Communications Assistant apprenticeship, your apprentice will learn a variety of technical skills and abilities which will greatly benefit them and your business. We teach these mostly through online sessions, where the fresh recruit will find themselves amongst similar apprentices who are learning at the same time.

40%
PR Strategy / PR Industry
30%
Campaign Management
30%
Content Development
20%
Maths and English skills
40%
Punctuality skills
40%
Adobe Creative Suite skills

General skills Learnt

Not only are the technical abilities learnt an important aspect of any apprenticeship, but also the general skill development of an employee’s recruit. The apprentice’s very own Development Coach is a helpful aspect of our apprenticeship offering. They are available to track progress and provide support, including Maths and English skills or punctuality.

A PR and Communications Assistant Apprentice Learner Journey

A PR and Communications Assistant apprentice has quite the journey from when they first start with (possibly) very little skill, all the way to passing their endpoint assessment and having an index of knowledge.

Unit 1 - The PR Industry
Unit 1 - The PR Industry

During this unit, learners will explore the role of PR within a business and how to stay abreast of sector-specific insight to be utilised in PR campaigns. They will learn about behavioural change theory and how the role of PR is used to affect customers. Finally, they will learn about the role of the media and current affairs within their daily work and how these shape both internal communications and external PR.

Unit 2 - Campaign Management Part 1
Unit 2 - Campaign Management Part 1

During this unit, learners will discover how to operationally manage their PR campaigns and develop skills in managing their workload effectively. They will learn about key processes and systems in PR including database management and reporting. Finally, they will develop skills in desk research and database management best practices to further their skills in the workplace.

Unit 3 - Campaign Management Part 2
Unit 3 - Campaign Management Part 2

During this unit, you will learn about the back office procedures involved in PR campaigns and how to manage the finances involved in PR departments and channels. You will uncover tools to help you develop relationships within the media. Finally, you will learn the principles of effective presentations to internal and external stakeholders.

Unit 4 - Reputation Management
Unit 4 - Reputation Management

During this unit, you will explore how to create a communications strategy and develop a crisis management plan for a business. Finally, you will learn techniques of project management to manage PR campaigns and projects successfully.

Unit 5 - PR Strategy
Unit 5 - PR Strategy

During this unit, you will learn how to set public relations and communications objectives to ensure organisational requirements are being achieved. You will learn how tactical targets can be set for activities. Finally, you will learn how to gain insight to develop a PR strategy.

Unit 6 - Content Production
Unit 6 - Content Production

During this unit, you will develop your understanding of the planning and production processes involved in building campaigns. You will learn the basics of creating a communications strategy, developing communications tactics and implementing a crisis plan. Finally, you will learn how to produce different types of content including press releases, social media posts and op-eds.

Unit 7 - Content Distribution
Unit 7 - Content Distribution

During this unit, you will develop skills in distributing content using a variety of digital techniques including social media, paid advertising and outreach. You will learn how to develop media and influencer lists appropriate for a business. Finally, you will learn the advantages and disadvantages of a variety of digital platforms for usage in PR campaigns.

Unit 8 - Content Evaluation
Unit 8 - Content Evaluation

During this unit, you will learn how to assess and evaluate the impact of your content and campaigns using quantitative and qualitative data methods. You will learn how to report data and analysis in a meaningful and impactful manner. Finally, you will explore different systems to utilise to report on success and understand the importance of establishing appropriate performance metrics.

Unit 9 - Digital PR
Unit 9 - Digital PR

During this unit, you will further your knowledge in digital PR techniques including search marketing, paid media and email marketing. You will learn how to use management tools including Facebook, Twitter and Google for Business to run effective campaigns. Finally, you will learn how to report on campaign success and utilise analytics tools effectively.

success stories
Harley Mae-Marley
It took us a few attempts to find an apprenticeship provider who was able to fit our specific requirements. We love Apprentify's process and their customer service. As a result of that, we hired six apprentices! We will definitely be using Apprentify again. If you are looking to hire apprentices to join your company, we couldn't recommend Apprentify enough!

Harley Mae-Marley

Business Development at Digital Media Team

Ian Browne
“‘The great resignation’ means there is a huge demand for digitally equipped talent. This is pushing up salaries and means SMEs are being ‘squeezed’ as they struggle to compete with the corporates. If we’re going to meet 2030 digital demands, we need to start to think creatively now.”

Ian Browne

Lloyds Banking Group

Ross Green
Working with Apprentify is and always has been an easy and smooth process. From the superb range of candidates to the coaching, we believe that Apprentify has one of the best digital marketing programmes and talent providers we have ever worked with.

Ross Green

Managing Director at Embryo Digital

Working with the best employers

JD Group
Liverpool
Pets at Home
Mag
Greater Manc Transport

Get in touch with Apprentify

Get in contact with one of our lovely members of staff to find out more and discover how we are helping organisations across the UK become future-ready.

Call us on: 0333 996 0165