Introduction to Digital Marketing Course | Apprentify | Apprentify

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Short Courses

Introduction to Digital Marketing

Introduction to Digital Marketing

Course Duration: 10 Weeks
Course Qualification:


In today’s digital age more and more businesses are relying on an effective digital presence to stimulate sales and interest. In this course, you will learn how marketing principles can assist with the design and delivery of marketing campaigns. You will understand how to analyse data related to campaigns so you can explain the effectiveness of the strategies employed. After this, you will gain experience with web design and how to optimise web pages for search engines as well as making pages secure. You will also gain exposure to the best techniques to use for the capture and addition of images/videos to the various digital platforms. Throughout you will build a portfolio of evidence showcasing the skills you have developed throughout the course and have access to a wealth of examples to help you in future projects you may become involved with.

Main Programme aim(s):

To ensure that all students can:

  • Understand underpinning theories and concepts of marketing practice
  • Apply the most appropriate tools to marketing campaigns
  • Utilise common digital marketing platforms to achieve business goals in marketing

  • Apply appropriate marketing tactics across the marketing mix for a business
  • Explore and apply basic marketing principles as they apply to digital marketing.
  • Explore the role of customer relationship marketing in digital marketing.
  • Understand how to ensure that teams can work effectively to deliver digital marketing campaigns.
  • Explore customer engagement and market segmentation as they apply to digital marketing.
  • Utilise appropriate marketing platforms across the customer lifecycle
  • State the main components of digital and social media strategies and how they relate to business objectives.
  • Explore how to implement digital and social media strategies and exploit real-time information

To be funded, learners must meet all the following criteria:

  • must be aged 19 or older, or will reach their 19th birthday on or before 31 August 2022 and
  • have the right to work in the UK. This can be checked on and
  • meet residency requirements. Suppliers should refer to the  Residency Eligibility section of the AEB funding rules before accepting an individual onto a Skills Bootcamp and
  • live in England
  • Not attended another Skills Bootcamp within 12 months


Employed participants:

Skills Bootcamps will be co-funded at 30% by the employer where the employer is training their own existing employees (defined as someone directly employed by the employer, not a worker, sub-contractor, or freelancer). This is reduced to 10% where the employer is a small or medium sized enterprise (SME) (defined as an employer with less than 250 employees) training their own existing employees, towards the cost of training. Courses are fully funded by Government for individuals not being co-funded by their employer, and for the self-employed. There must be no charges to the individual learner.

Will need to have internet access and a PC or laptop and the ability to install free software if required.

Working with the best employers

JD Group
Pets at Home
Greater Manc Transport