Introduction to Digital Marketing
In today’s digital age more and more businesses are relying on an effective digital presence to stimulate sales and interest. In this course, you will learn how marketing principles can assist with the design and delivery of marketing campaigns. You will understand how to analyse data related to campaigns so you can explain the effectiveness of the strategies employed. After this, you will gain experience with web design and how to optimise web pages for search engines as well as making pages secure. You will also gain exposure to the best techniques to use for the capture and addition of images/videos to the various digital platforms. Throughout you will build a portfolio of evidence showcasing the skills you have developed throughout the course and have access to a wealth of examples to help you in future projects you may become involved with.