Introduction to Digital Marketing | Short Course | Apprentify
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Short Courses

Introduction to Digital Marketing

Introduction to Digital Marketing

Course Duration:
Course Qualification:


In today’s digital age more and more businesses are relying on an effective digital presence to stimulate sales and interest. In this course, you will learn how marketing principles can assist with the design and delivery of marketing campaigns. You will understand how to analyse data related to campaigns so you can explain the effectiveness of the strategies employed. After this, you will gain experience with web design and how to optimise web pages for search engines as well as making pages secure. You will also gain exposure to the best techniques to use for the capture and addition of images/videos to the various digital platforms. Throughout you will build a portfolio of evidence showcasing the skills you have developed throughout the course and have access to a wealth of examples to help you in future projects you may become involved with.

  • Understand Marketing principles (e.g. the role of customer relationships marketing, working as a team to deliver digital marketing campaigns).
  • Understand how to apply advanced marketing principles (e.g. customer engagement/market segmentation, exploring the customer lifecycle, and the main components of digital/social media strategies.
  • Using excel for analysis.
  • Understand the principles of coding on different platforms, understand/develop an appreciation of logic, and how the Web works.
  • How to create web pages using HTML and CSS covering metadata elements, analysing rule sets, constructing/analysing markup, and bringing it all together.
  • Building websites using WordPress basics/security, how to take WordPress further with Divi and SEO.

On average, these courses cost £199 per day. However, with a recent scheme, we are able to offer these courses to anyone in the Greater Manchester area for absolutely free!


Will need to have internet access and a PC or laptop and the ability to install free software if required.

Our industry partners

JD Group
Pets at Home
Greater Manc Transport