Jet2

Strengthening the Digital Workforce

In the fast-paced world of modern business, cultivating emerging talent and sparking creativity are essential for staying ahead in the digital realm and achieving long-term success.

Jet2 stands out as a company that has embraced this approach by investing in apprenticeships to enhance their digital expertise and infuse new ideas into their workforce. By partnering with Apprentify, Jet2 is committed to developing dynamic apprenticeship programmes that not only support their growth but also drive innovation and strengthen their position in the digital landscape.

How Apprentify Revolutionised Workforce Development at Jet2

By understanding Jet2’s specific needs, building a bespoke curriculum, and proving ongoing support, Apprentify successfully empowered Jet2 employees to thrive in their roles and contribute to the company’s growth.

Identifying Jet2’s Needs

At the outset, we conducted in-depth consultations with Jet2 to gain a comprehensive understanding of their unique requirements. By delving into their objectives, skills gaps, and industry demands, we were able to identify specific areas where our apprenticeship programs could make a substantial impact.

Building a Bespoke Curriculum

Drawing upon our extensive expertise in apprenticeship training, we collaborated closely with the Jet2 to design a customised curriculum tailored to their business needs. This curriculum ensured that the apprentices received targeted training, combining theoretical knowledge with hands-on experience directly relevant to their roles within Jet2.

Seamless Implementation

With the curriculum in place, our team seamlessly implemented the apprenticeship program at Jet2, providing comprehensive support throughout the journey. Our ongoing support included regular progress monitoring, feedback sessions, and adjustments to the curriculum as needed.

Empowering Success

The tailored curriculum, combined with practical on-the-job experience, equipped them with the skills, knowledge, and confidence to excel in their roles. Ultimately, this led to enhanced productivity, improved employee retention, and a workforce that was ready to meet Jet2’s evolving business demands.

Jet2

Katie Rankin

“At Jet2, we’re really passionate about investing in our colleagues and developing them through these professional qualifications, whether that’s through direct entry apprentices new to the organisation or using the apprenticeships as a way of developing our existing colleagues.

I’d recommend Apprentify as a training provider across marketing and beyond and we’ve worked really closely with Apprentify to understand how particular standards can be used across a range of different business areas to support and develop talent.”

Katie Rankin

Emerging Talent and Careers Manager

Jet2's Success at a Glance

With a remarkable 100% retention rate, and an impressive 100% distinction rate, Jet2's commitment to academic and personal growth is evident.

100%

Pass Rate

100%

Retention

100%

Distinction Rate

Leading UK Airline and Top Holiday Operator

Who are Jet2?

Jet2 is the UK's third largest airline and the leading tour operator, known for its extensive network of leisure flights and package holidays. With a robust presence across more than 70 destinations in Europe and a fleet of over 127 aircraft, Jet2 delivers exceptional value and service to millions of travellers each year.

In their quest to maintain high standards of service and adapt to a rapidly evolving industry, Jet2 has embraced apprenticeships as a strategic approach to cultivating new talent and enhancing their digital capabilities. Recognising the importance of nurturing skilled professionals to support their growth, Jet2 has partnered with Apprentify to design and implement targeted apprenticeship programmes. These initiatives are tailored to develop future leaders and innovators, ensuring that Jet2 remains at the forefront of the airline and holiday sectors.

Level 4 Public Relations and Communications Apprentice

Eva Mae Cadet

“Apprentify has definitely pushed me to go beyond my usual day job and gain experience across the company. They’ve really helped ensure that I’m on track with my apprenticeship and career goals. I’d recommend it—Apprentify is a great, supportive training provider for anyone looking to develop their career.”

Eva Mae Cadet, Level 4 PR and Comms Apprentice, Jet2

Katie Rankin

Emerging Talent and Careers Manager

I'm Katie Rankin, the Emerging Talent and Careers Manager at Jet2.com and Jet2holidays. I've been with Jet2 for nearly five years, and in that time, we've expanded our apprenticeship programmes to include over 150 apprentices across 40 different standards. We're passionate about investing in our colleagues, whether through direct entry apprentices or by using apprenticeships to develop existing staff with technical or management qualifications to help them advance in their careers.

Chloe

Marketing Executive Apprentice

Hi, I'm Chloe. I'm doing a Marketing Executive apprenticeship at Jet2, working in the Customer Experience and Branding team, which means I handle everything you see in the airport, overseas, and on the aircraft. It’s been great so far—everyone in my team is so lovely, and there’s a strong collaborative atmosphere at Jet2. You never feel silly asking questions or approaching someone, no matter how high up they are.

Eva Cadet

PR and Comms Apprentice

I'm Eva, and I am a Level 4 Public Relations and Communications apprentice at Jet2. This is my second apprenticeship—I've already completed my Level 3 in Marketing, and now I'm progressing my career at Jet2, specifically in Public Relations. When I started at Jet2 and began this new apprenticeship, I was a bit apprehensive due to some negative work experiences in the past.

Jordan Cockroft

Level 3 Content Creator

I'm Jordan, a Learning and Development Coordinator at Jet2.com and Jet2holidays. I'm currently completing a Level 3 Content Creator apprenticeship, which has been tailored to align more closely with my role in Learning and Development. The apprenticeship tasks have been adapted to suit the specific requirements of my position, ensuring it's not a one-size-fits-all approach.

Hire an apprentice

Do you want to follow in Jet2's footsteps?

Looking to hire a marketing, digital, or technical apprentice? Apprentify's OFSTED Outstanding rated apprenticeships provide cost-efficient business solutions across 13 different apprenticeship standards.

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