Discover Apprentices

Why employ a Marketing Executive apprentice?

This programme is perfect for someone already experienced in marketing but now needs to focus on strategy and optimising project and team management skills to successfully manage stakeholder relationships, deliver marketing plans and support the business.

All our programmes are virtually delivered nationwide and our coaching sessions can be done online. So if you are looking for a flexible solution with little or no face to face then our programme is the one for you.

Why invest in a Marketing Executive Apprentice

Investing in a Marketing Executive Apprentice will benefit you immediately. More importantly, it will prepare you for the future. Apprentify sources remarkable Marketing Executive Apprentice's for your organisation. Every one of our candidates is assessed on their cultural fit as well as essential skills set and none are put forward to you without passing our Digital, Behavioural and Technical tests.

%

of an apprentice’s hours are all dedicated to the business, with only 20% minimum being set aside for apprenticeship related learning and tasks.

%

of employers were aware of the Apprenticeship Levy, which leaves 63% unaware that any business (that earns less than £3m) can have most apprenticeship costs offset.

%

of apprentices chose to or were kept on at the end of an apprenticeship and remained in full-time employment.

%

of your apprenticeship cost could be covered through the Apprenticeship Levy.

Technical Skills Learnt

Throughout the Marketing Executive apprenticeship, your apprentice will learn a variety of technical skills and abilities which will greatly benefit them and your business. We teach these mostly through online sessions, where the fresh recruit will find themselves amongst similar apprentices who are learning at the same time.

40%

Marketing Concepts and Theories

30%

Stakeholder and Relationship Management

30%

Market Research and Data

20%

Maths and English skills

40%

Punctuality skills

40%

Organisational skills

General skills Learnt

Not only are the technical abilities learnt an important aspect of any apprenticeship, but also the general skill development of an employee’s recruit. The apprentice’s very own Development Coach is a helpful aspect of our apprenticeship offering. They are available to track progress and provide support, including Maths and English skills or punctuality.

A Marketing Executive Apprentice Learner Journey

A Marketing Executive apprentice has quite the journey from when they first start with (possibly) very little skill, all the way to passing their endpoint assessment and having an index of knowledge.

Unit 1

During Unit 1, learners will explore the fundamentals of marketing theory including the Marketing Mix, product development and segmentation. They will explore the importance of brand positioning for effective marketing campaigns, as well as delving into their target audience’s decision making process and how it affects purchasing decisions for their business.

Unit 2

During Unit 2, learners will come to appreciate the important of effective stakeholder management in marketing and learn how to manage both internal and external stakeholders effectively. They will explore the marketing landscape and how various routes to market can affect business marketing decisions.

Unit 3

During Unit 3, learners will delve into their business and how their internal environment affects their external marketing efforts. They’ll explore how to translate a businesses vision and values into their marketing collateral, as well as understanding the principles of product development. Finally, they’ll learn how to plan effective marketing campaigns and the various considerations required to run a multichannel campaign.

Unit 4

During Unit 4, learners will uncover a wide range of marketing tools, channels and platforms they can utilise for their business including their advantages and disadvantages. They’ll test tools on different environments to discover what makes them effective or ineffective for an industry, as well as exploring various technologies to integrate online and offline marketing.

Unit 5

During Unit 5, learners will discover the importance of understanding and implementing the full range of sector specific legal, regulatory and compliance frameworks for their organisation. They’ll also learn how to effectively perform market research for their business and generate primary and secondary data for their usage.

(Optional) CIM Level 4 Certificate in Professional Digital Marketing: Elective Module

By completing the Marketing Executive L4 Apprenticeship, learners will be exempted from two of the three required modules of the CIM Level 4 Certificate in Professional Digital Marketing. The third module is the Elective Module Digital Marketing Techniques. This session will introduce learners to the Elective Module and allow them to begin their assignment with support from our Development Coaches and Trainers.

Workplace Projects

Learners will manage a project towards the end of their apprenticeship agreed with their line manager (or appropriate colleague) that is designed to generate real business results in a live marketing environment. During this project, learners will work with other members of their cohort to analyse their results and recommend improvements to their campaign, as well as reflecting on their experiences thus far and learning in a collaborative fashion to improve their campaigns in the future. This project will be split into two stages: Manage a Marketing Campaign and Evaluate a Marketing Campaign.

Success stories

What I really love about the apprenticeship model with Apprentify is that they have the opportunity to complete that core learning and that it is specialised where needed. If there’s people that have different requirements, then Apprentify will support with that. But also there’s opportunities for that additional learning, which is fantastic.

Karen Rankin

Emerging Talent and Careers Manager at Jet2

Since working with Apprentify we have put a lot of time and investment into existing colleagues who share their aspirations and what they want to do, and if there is anything that we can support them with for their professional development. We utilise apprenticeships in the business massively for existing colleagues.

Gemma Palmer

Head of Early Careers and Apprenticeships at JD Group

The working relationship with Apprentify is fantastic. Very natural, open, and honest. Apprentify took the time to really understand the needs of our business and what is important to us and how we measure success.

Pete Monks

Future Careers Scheme Manager at VMo2