Dentsu's Partnership With Apprentify

Dentsu

Solving the Digital Skills Gap

In an era of rapid technological advancements and evolving industry landscapes, organisations worldwide face an escalating challenge: the widening skills gap. 

Faced with this pressing issue, Dentsu, a global leader in the marketing and advertising industry, embarked on a transformative journey to address the growing disparity between talent demand and availability. Recognising the need for innovative solutions, Dentsu made a strategic decision to embrace apprenticeships as a means to bridge the skills gap and nurture a new generation of skilled professionals. 

This case study explores Dentsu's motivations for adopting apprenticeships and delves into the reasons behind their choice of this valuable route, which has proved instrumental in cultivating a future-ready workforce and fostering sustainable growth.

How Apprentify Revolutionised Workforce Development at Dentsu

By understanding Dentsu's specific needs, building a bespoke curriculum, and providing ongoing support, Apprentify successfully empowered Dentsu employees to thrive in their roles and contribute to the company's growth.

Identifying Dentsu's Needs
Identifying Dentsu's Needs

At the outset, we conducted in-depth consultations with Dentsu to gain a comprehensive understanding of their unique requirements. By delving into their challenges and objectives for the future, we were able to identify specific areas where our apprenticeship programs could make a substantial impact.

Building a Bespoke Curriculum
Building a Bespoke Curriculum

Drawing upon our extensive expertise in apprenticeship training, we collaborated closely with Dentsu to design a customised curriculum tailored to their business needs. This curriculum ensured that the apprentices received targeted training, combining theoretical knowledge with hands-on experience directly relevant to their roles within Dentsu.

Seamless Implementation
Seamless Implementation

With the curriculum in place, our team seamlessly implemented the apprenticeship program at Dentsu, providing comprehensive support throughout the journey. This included a dedicated account director, regular progress monitoring, feedback sessions, and adjustments to the curriculum as needed.

Empowering Success
Empowering Success

The tailored curriculum, combined with practical on-the-job experience, equipped them with the skills, knowledge, and confidence to excel in their roles. Ultimately, this led to enhanced productivity, improved employee retention, and a workforce that was ready to meet Dentsu's evolving business demands.

Dentsu

Natalie Mitchell

"Dentsu has been working with Apprentify for a couple of years, starting with the media service line and then introducing them into Dentsu Creative, with plans to roll it out further.

Joining Dentsu myself last year, I was made aware of just how many marketing, creative and advertising apprenticeships are out there. Apprentify are nimble enough to be able to tailor the cohorts to us and they are so responsive; I speak to the team often about progress and development. The level of support feels so personal, and it is testament to a process that works so well."

Image of Gemma Palmer

Natalie Mitchell

Talent Acquisition Manager

Dentsu's Success at a Glance

With 71 learners successfully placed, a remarkable 100% retention rate, and an impressive 90% distinction rate, Dentsu's commitment to academic and personal growth is evident.

51
Learners Placed
100%
Retention
90%
Distinction Rate
Multinational Marketing Agency

Who are Dentsu?

Dentsu is a multinational advertising and public relations company. It is one of the largest advertising agency networks in the world and provides a wide range of marketing and communication services.

Dentsu operates through numerous subsidiaries and affiliate companies worldwide, allowing it to serve clients in diverse industries and markets.

As a company operating in the fast-paced world of media and advertising, Dentsu understood that they needed to diversify their talent pool to introduce people with a varied range of skills and experience. For them, apprenticeships felt like the most natural fit because it gave them the opportunity to develop new talent in the areas where they needed it most. 

Level 3 Digital Marketing Apprentice

Ana Sofia Gouveia

"I would absolutely recommend it, especially to anyone with a background like my own, but also those who have gone to university. I know apprenticeships carry a stigma, but without it I wouldn’t have the confidence to put myself into the environments I am in now. It really helped to make me feel like I belong."

Ana Sofia Gouveia Matias, Level Three Digital Marketing Apprentice, Merkle Dentsu

Image of Ana

Natalie Mitchell

Talent Acquisition Manager

How were you introduced to Apprentify?

Dentsu has been working with Apprentify for a couple of years, starting with the media service line and then introducing them into Dentsu Creative, with plans to roll it out further.

Joining Dentsu myself last year, I was made aware of just how many marketing, creative and advertising apprenticeships are out there. Apprentify are nimble enough to be able to tailor the cohorts to us and they are so responsive; I speak to the team often about progress and development. The level of support feels so personal, and it is testament to a process that works so well.

Chiana Pettitt

Advertising & Media Apprentice

How did you find out about Dentsu and Apprentify?

So, I entered a competition run by Dentsu called The Code. It encourages young people to get into the media industry. I submitted a creative marketing campaign during lockdown and somehow ended up winning it. Off the back of that I got some work experience and stayed in touch with the company and then was offered an apprenticeship soon after.

Charlie Larrier

Client Coordinator

Charlie Larrier, Client Coordinator for Dentsu Creative Experiential Capability and Media and Advertising apprentice,

Ana Sofia

Digital Marketing Apprentice

How did you come across Apprentify? 

I was studying a completely different subject at university, but I did a module on marketing and really fell in love with it. When I finished my degree, I looked at some potential jobs, but I struggled to see myself in the roles. I took a step back and decided that I wanted to take marketing seriously, so I did some independent learning at home through LinkedIn, and it was there that I found the opportunity to work for Merkle via an apprenticeship with Apprentify. I remember the person I spoke with at Apprentify said it was an unmissable opportunity, and they didn’t need to tell me twice. I went for it, and the rest is history.  

 

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Do you want to follow in Dentsu's footsteps?

Looking to hire a marketing, digital, or technical apprentice? Apprentify's OFSTED Outstanding rated apprenticeships provide cost-efficient business solutions across 13 different apprenticeship standards. 

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