Overview

We are looking for a Global Executive Marketing Apprentice to join our Global Executive Marketing (GEM) team, based in the UK.

The Global Executive Marketing team focuses on engaging senior C-suite leaders from the world’s largest organisations. Our mission is to build meaningful executive relationships by combining world-class storytelling, digital thought leadership, and curated in-person experiences that position ServiceNow as a trusted partner in enterprise transformation. 

You don’t need prior experience in executive marketing — we’ll help you learn what makes this audience unique and how to engage them effectively. 

As an apprentice, you’ll gain exposure to global marketing initiatives while completing an accredited qualification through our apprentice provider, Apprentify, who will support your technical development and ensure you complete the relevant modules. 

About the Global Executive Marketing Team 

The Global Executive Marketing team operates at the intersection of strategy, storytelling, and experience design. We partner with senior leaders across the business to: 

• Deliver high-impact executive experiences at major global events and curated roundtables 
• Develop C-suite thought leadership and digital storytelling programs 
• Support relationship building within our most strategic global accounts 
• Ensure executive engagement translates into measurable business impact 
• This team collaborates across sales, solution consulting, corporate marketing, regional field marketing teams, and external partners. While we work globally, this role will be UK-based and support both regional and international initiatives. 

What You’ll Learn and Experience:

Depending on the projects you support, you’ll gain hands-on experience in: 

Executive Events & Experiences

• Supporting the delivery of curated executive roundtables and leadership events 
• Assisting with event logistics, communications, and follow-up campaigns 
• Helping create executive briefing materials and on-the-day experiences 
• Understanding how relationship-led marketing differs from traditional demand generation 
• You’ll see firsthand how executive engagement is designed to deepen relationships and influence strategic business outcomes. 

Executive Storytelling & Thought Leadership 

• Supporting the development of C-suite-level content and messaging 
• Helping coordinate digital storytelling initiatives and executive campaigns 
• Learning how marketing speaks differently to CIOs, CFOs, CHROs, and other C-suite leaders 
• Understanding how thought leadership builds credibility at the highest levels 

Strategy, Measurement & Insights 

• Supporting audience research and executive account profiling 
• Learning how executive marketing impact is measured 
• Assisting with tracking engagement metrics and pipeline influence 
• Gaining exposure to account-based marketing and strategic account planning 

Marketing Technology & Operations 

• Gaining experience with marketing and CRM platforms 
• Supporting campaign setup, invitation management, and reporting 
• Understanding how marketing automation and executive outreach integrate 

Collaboration & Stakeholder Management 

• Working with senior internal stakeholders 
• Developing professional communication skills 
• Learning how to manage multiple workstreams and priorities 

Entry requirements

What We’re Looking For 

• For us, attitude and behaviours matter most. We can teach executive marketing skills, but we can’t teach curiosity, accountability, composure, and collaboration. 
• We’re looking for someone who: 
• Is proactive, curious, and eager to learn 
• Is comfortable working in a fast-paced, professional environment 
• Has strong written and verbal communication skills 
• Is organised and detail-oriented 
• Is open to feedback and willing to grow 
• Works well in a team and builds positive relationships 
• Is confident communicating with a wide range of stakeholders 
• You do not need prior marketing experience — that’s what the apprenticeship is for. Any exposure to marketing, events, communications, or business studies is a bonus but not required. 
• Fluency in English is required. Additional language skills are a bonus given the global nature of the team. 

Why Join Us? 

This is a unique opportunity to start your marketing career working with one of the most strategic and senior audiences in business — the C-suite. You’ll gain global exposure, real responsibility, and practical experience while earning a recognised qualification. 

ServiceNow is an equal opportunity employer. We value hungry, humble individuals with an appetite to learn, grow, and make an impact. 

If this sounds like you, we’d love to meet you. 

Skills requirements

Attention to detail, Communication skills, Organisation skills, Analytical skills, Creative,

Training to be provided

Marketing has become fundamental to the success of any modern business. Having an efficient and knowledgeable team is a must. Still, employers are beginning to realise they don't have to recruit from the top to bring this expertise into their business. There is plenty of hungry talent eager to prove their worth at an apprenticeship level. That's why we've created our Level 3 Multi-channel Marketing apprenticeship. We allow young talent to grow and fast-rising businesses the chance to futureproof their organisation. 

Apprentify's Digital Marketing apprenticeships are designed to bring up-and-coming talent through the ranks of an organisation. Our programmes offer cost-effective solutions to employers while also giving apprentices industry experience. For example, our Level 3 Multi-channel Marketing apprenticeship equates to an A-Level qualification, with the added benefit of on-the-job experience and sector knowledge. 

Multi-channel marketers will define, design, build and implement campaigns across a variety of platforms to drive customer engagement and retention. In addition, they will be responsible for parts of the campaign within their area of responsibility. As part of the Marketing team, they will contribute to the implementation of the Marketing strategy and plans and will have responsibility for elements of the overall marketing plan.

They will be the first point of contact for day-to-day activities in the marketing team and will be responsible for allocating higher levels of work to the management team. This role will work on their own and in a range of team settings. They work within agreed budgets and available resources. Multi-channel marketers work without high levels of supervision, usually reporting to senior stakeholders. They may occasionally be responsible for decision making on smaller areas of campaigns, but more often will support or influence the decisions of others.

The Multi-channel Apprenticeship programme covers:

• Branding
• Content Marketing
• Marketing Communications
• Campaign Management
• Adobe Creative Cloud

Key learning outcomes from the Multi-Channel Marketing Apprenticeship include:

• Utilising design software to create high quality media assets
• Mastering technical marketing software including CMS and analytics platforms
• Understanding customer types in detail to maximise marketing ROI
• Effectively interpreting marketing briefs to delight clients

Things to consider

Opportunity to work for a global business, with in a specific marketing function. Medical, Dental, Travel insurances. Company pension. Onsite Gym, complimentary Breakfast/snacks Starting salary of £22,000.

Future Prospects

Full time role upon successful completion of the apprenticeship programme for the right candidate.