Overview

We’ve got opportunities across 3 different area’s of our Marketing team with roles in our EMEA Strategic Events team, our EMEA Solution Marketing team and finally our UK & Ireland Marketing team. We don’t expect you to know the difference between those area’s as yet and help you navigate the most suitable role during the hiring process.

Our EMEA Strategic Events team is responsible for delivering key big rock events throughout the year to support the EMEA-wide region. Our goal is to deliver meaningful and impactful experiences for our customers which in return creates opportunity or accelerates or influences pipeline. We cover a wide range of experiences including ServiceNow led events, third party activations and our workshop program. We partner across the organisation across multiple teams to build programs to support our business priorities. 

The Solution Marketing team is responsible for developing the Go-to-Market strategy and executing EMEA wide campaigns to generate sales pipelines for the wider business. They work in partnership with Solution Sales and Solution Consulting to ensure the EMEA marketing guidance and campaigns deliver for the local business needs. 

Our UK&I Marketing team’s ultimate goal is to establish a connection with customers and prospects, in order to help them understand and discover more about what ServiceNow could do for them. Their intern is to help our Sales team to create opportunities and then influence and accelerate them to close deals and help hit revenue goals. 

Whilst there’s a lot of cross over in these teams, the work will be different across all of them and partner with different internal stakeholders along the way. 

As an Apprentice in these teams, you’ll have the chance to learn about and support the implementation of the key activities that goes into the different and varied activities. You’ll be learning alongside completing an accredited qualification via our apprentice provider, Apprentify who will support you with technical skills and ensure you’re completing the relevant modules. 

Some of the things you might learn (depending on the team you’re working with): 

• Whether it’s a client who has never heard of ServiceNow or our most loyal customers, you will gain experience in marketing to each audience and learn how to position ServiceNow and our products to best position us 
• While what we do is so much more than events, there is a special buzz that comes from seeing customers attend and enjoy what you’ve created, and you’ll experience exactly that!  Creating registration pages, promoting the events, crafting the on-the-day experience and building follow up campaigns – you'll be part of the team that makes it all happen!  
• Stretch your data analytics skills by considering our audiences, revenue targets and metrics from previous campaigns and what we need to do to make the most of both whilst learning how to measure the outcomes too. 
• You’ll build your internal communications skills as you develop your understanding of what your key stakeholders need from you and the team. 
• Gain experience with marketing-tech (martech) tools and apps such as our own CRM, Folloze, Swoogo, Marketo (via our corporate colleagues) and others and how to best use them to yours and ServiceNow’s benefit. 
• You’ll learn how multiple aspects of marketing come together to drive business results be it branding, communications, demand generation, partner marketing, Account Based Marketing etc. 
• How to develop custom marketing strategies to help land specific clients having researched everything you can find out about them in order to better understand the opportunity in front of you

Entry requirements

What we’re looking for: 

• For us attitude and behavior's are all important – we can teach you everything you need to know from a technical skills perspective, but we can’t teach attitude or how you approach your work – be open to feedback, be easy to collaborate with in your teams and show a desire to learn and grow. 
• Curiosity and pro-activity will take you a long way. 
• Good verbal and written communication is crucial as you’ll be dealing with lots of internal stakeholders in other teams and also external clients, therefore being clear, concise and helping others understand what is expected of them is vital 
• You don’t need any experience in Marketing, although if you do that’s a bonus, but between us and Apprentify, you’ll learn everything you need to know about how to do the job. 
• Side hustles are always viewed favorably. 
• Fluent in English and if you do speak another European language that will come in handy too. 

If the above appeals to you, then we encourage you to apply as we’d love to meet you. 

ServiceNow is an equal opportunity employer that values hungry and humble individuals with an appetite to learn and grow.  

Skills requirements

Communication skills, Attention to detail, Presentation skills, Analytical skills,

Training to be provided

Marketing has become fundamental to the success of any modern business. Having an efficient and knowledgeable team is a must. Still, employers are beginning to realise they don't have to recruit from the top to bring this expertise into their business. There is plenty of hungry talent eager to prove their worth at an apprenticeship level. That's why we've created our Level 3 Multi-channel Marketing apprenticeship. We allow young talent to grow and fast-rising businesses the chance to futureproof their organisation. 

Apprentify's Digital Marketing apprenticeships are designed to bring up-and-coming talent through the ranks of an organisation. Our programmes offer cost-effective solutions to employers while also giving apprentices industry experience. For example, our Level 3 Multi-channel Marketing apprenticeship equates to an A-Level qualification, with the added benefit of on-the-job experience and sector knowledge. 

Multi-channel marketers will define, design, build and implement campaigns across a variety of platforms to drive customer engagement and retention. In addition, they will be responsible for parts of the campaign within their area of responsibility. As part of the Marketing team, they will contribute to the implementation of the Marketing strategy and plans and will have responsibility for elements of the overall marketing plan.

They will be the first point of contact for day-to-day activities in the marketing team and will be responsible for allocating higher levels of work to the management team. This role will work on their own and in a range of team settings. They work within agreed budgets and available resources. Multi-channel marketers work without high levels of supervision, usually reporting to senior stakeholders. They may occasionally be responsible for decision making on smaller areas of campaigns, but more often will support or influence the decisions of others.

The Multi-channel Apprenticeship programme covers:

• Branding
• Content Marketing
• Marketing Communications
• Campaign Management
• Adobe Creative Cloud

Key learning outcomes from the Multi-Channel Marketing Apprenticeship include:

• Utilising design software to create high quality media assets
• Mastering technical marketing software including CMS and analytics platforms
• Understanding customer types in detail to maximise marketing ROI
• Effectively interpreting marketing briefs to delight clients

Things to consider

Opportunity to work for a global business, with in a specific marketing function. Medical, Dental, Travel insurances. Company pension. Onsite Gym, complimentary Breakfast/snacks Starting salary of £22,000.

Future Prospects

Full time role upon successful completion of the apprenticeship programme for the right candidate.