Overview

Are you creative, enthusiastic and looking to start your career in content creation and marketing? McCarthy & Stone is seeking a motivated and imaginative Social Media & Content Creator Apprentice to join our Group Marketing team.

This is an exciting opportunity for someone who enjoys creating engaging content and wants to develop practical skills across, social media, video, digital, copywriting and brand communications while gaining valuable workplace experience. This role will play an important part in helping McCarthy & Stone create engaging, social-first content by supporting content capture across developments, events, customer stories and brand campaigns throughout the UK. As part of this apprenticeship, you will be enrolled on a recognised Level 3 Content Creator Apprenticeship, providing structured learning alongside hands-on experience supporting, content creation, social media activity, brand storytelling and marketing campaigns. Working closely with experienced marketing professionals, you will receive training, mentoring and support to develop your skills and confidence. Upon successful completion of the apprenticeship, there may be an opportunity to progress into a permanent marketing role within the business.

 

Key Responsibilities:

Content Creation

With training and support, you will:

• Create engaging social-first content for our social media channels (Facebook, Instagram, TikTok and YouTube shorts designed to increase reach, engagement and followers.
• Support the planning and delivery of Assist with content shoots across developments throughout the UK and supporting with content copy that reflects the McCarthy & Stone brand and tone of voice.
• Support the creation of visual content including photography, graphics and short-form video.
• Help develop content that promotes developments, customer stories, events and company initiatives.
• Ensure content is accurate, engaging and aligned with brand guidelines.
• Support content reviews and updates to maintain relevance and consistency.
• Attend developments, events, fundraising activities, customer journey moments to capture photo and video content.
• Become a key support for content capture across the business, helping build a library of social-first photo and video content.
• Film and edit short-form video content for social media channels.
• Edit engaging short-form videos using tools such as CapCut, Canva and native social media editing features.
• Support the creation of behind-the-scenes and lifestyle content.
• Assist with content shoots across the UK.

Campaign & Marketing support
With training and support, you will:

• Assist with the delivery of marketing campaigns across multiple channels.
• Support the creation of promotional materials and marketing assets.
• Work with colleagues to gather content requirements and develop creative solutions.
• Contribute ideas during campaign planning and content brainstorming sessions.
• Support creator, influencer and user generated content activity where appropriate.
• Help coordinate content for key business initiatives, events and launches.
• Support internal communications and employee engagement content where required.

Content Production & Brand Management
You will learn how to:

• Work within brand guidelines to ensure consistency across all communications.
• Edit and proofread content to maintain quality standards.
• Organise and maintain content libraries and digital assets.
• Support photography and video projects where appropriate.
• Ensure content complies with company policies and relevant regulations.

General Responsibilities

• Work collaboratively with colleagues across Marketing, Sales and Digital teams.
• Support a variety of marketing and content projects.
• Follow brand guidelines and marketing best practice.
• Participate fully in apprenticeship learning activities and coursework.
• Share ideas and contribute to continuous improvement projects.
• Develop knowledge and skills through training, coaching and practical experience.

 

What Success Looks Like
Throughout your apprenticeship, you will work towards:

• Producing engaging and high-quality content across multiple channels.
• Developing strong copywriting and content creation skills.
• Building confidence in creating digital, visual and social media content.
• Supporting successful marketing campaigns and brand initiatives.
• Demonstrating creativity while maintaining brand consistency.
• Successfully completing apprenticeship coursework and assessments.
• Building the skills and confidence required for a future marketing or content creation role.

 

Who You'll Work With

Internal Teams

• Social Media and PR
• Digital Marketing
• Brand & Acquisition
• Sales & Marketing
• Corporate Communications
• Customer Service
• HR
• IT
• Salesforce Team

External Partners

• Digital marketing agencies
• Website and platform providers
• Property portal partners

Entry requirements

What We're Looking For:

We welcome applications from college leavers, university graduates, career changers and individuals looking to start a career in contention creation and digital marketing. You do not need previous work experience for this role.

 

Essential Requirements:

• A genuine interest in content creation, marketing and communications.
• Strong written and verbal communication skills.
• Creativity and enthusiasm for developing engaging content.
• Good attention to detail and willingness to learn.
• Comfortable using computers, social media platforms and digital tools.
• Positive attitude and eagerness to develop new skills.
• Good organisational and time management skills.
• Ability to work independently and as part of a team.
• Familiarity with social media platforms such as Facebook, Instagram, YouTube and TikTok.
• Experience creating content through education, personal projects, volunteering or extracurricular activities.
• Basic experience using design or video editing tools such as CapCut and Canva.
• Full UK driving licence and willingness to travel regularly to developments, events and business locations across the UK.

 

Desirable

• Experience using Microsoft Office applications.
• Qualification in Marketing, Media, Communications, English, Digital Media or a related subject.

 

Skills & Behaviours

We're looking for someone who is:

• Curious and eager to learn.
• Creative and imaginative.
• Organised and proactive.
• Customer-focused.
• Adaptable and resilient.
• Collaborative and supportive of others.
• Professional and responsible.
• Comfortable receiving feedback and developing new skills.
• Passionate about content creation and marketing.
• Passionate about building a career in digital marketing.

Skills requirements

Creative, Team working, Presentation skills, Attention to detail, Organisation skills, Communication skills,

Training to be provided

The Juice Academy is a multi-award-winning, industry-led apprenticeship provider with a unique delivery model. The masterclass training is delivered by top notch, practicing industry experts.

Since 2013, we’ve been passionate about bringing industry-led excellence to apprenticeships. Masterclasses are delivered by practicing industry experts. We have upskilled numerous individuals as well as created hundreds of new roles across a wide range of sectors. With a 92% completion rate, 100% pass rate, 89% distinction rate and 86% retention rate upon completion, we’re one of the UK’s best performing training providers. We are part of the Apprentify Group, an Ofsted Outstanding provider.

You will be completing the Content Creator Level 3 Apprenticeship standard, of which you will develop content to maximise audience engagement in order to promote, sell and market an organisations products and services. Whether the apprentice is engaged in social media for developing a brand, written content to generate leads or creating videos to maximise engagement, they develop key fundamentals in data and insights, SEO and distribution, to underpin their knowledge and skills to deliver ROI.

During your apprenticeship, you will gain experience in:

• Content creation for digital and social media channels.
• Copywriting and storytelling techniques.
• Video and image content production.
• Social media planning and management.
• Brand guidelines and tone of voice.
• Marketing campaign support.
• Content performance monitoring and reporting.
• Customer engagement and audience-focused communications.
• Content planning and scheduling tools.
• Marketing best practice and compliance requirements.

12 month programme, including a 3 month End Point Assessment.

Things to consider

This role will be hybrid working, based at the Bournemouth head office. Interviews will be taking place the week commencing 20th July.

Future Prospects

• A fully supported Level 3 Content Creator Apprenticeship qualification. • Structured learning and development programme. • Mentoring from experienced marketing professionals. • Hands-on experience across a wide range of content and marketing activities. • Hybrid and flexible working arrangements. • Opportunities to build a long-term career within the business. • Potential progression into a permanent marketing role upon successful completion of the apprenticeship. • The opportunity to contribute to meaningful campaigns that support customers and communities across the UK .