Jul 29, 2025
Why businesses are investing in apprenticeships to futureproof digital, data and tech capability.
In today’s talent market, businesses across every sector are facing the same problem: the skills they need most are the hardest to hire. From AI and cyber security to data analytics and digital marketing, demand has outpaced supply and the skills gap is widening.
But these are exactly the capabilities you can grow from within.
At Apprentify, we help businesses stop chasing talent and start building it. Through industry-leading digital and tech apprenticeships, we empower organisations to upskill existing teams, futureproof digital capabilities and use the Apprenticeship Levy to unlock ROI.
Why hiring isn’t always the answer
Recruiting ready-made talent in high-demand areas like AI, cyber security, software testing or digital marketing is becoming increasingly expensive, risky and time-consuming. Job descriptions are getting longer. CVs are getting harder to find. And even when the right person is hired, retention is far from guaranteed.
That’s why more businesses are shifting from hiring to growing.
By investing in work-based training for existing employees or bringing in motivated early-career talent through apprenticeship programmes, companies can build skills where they matter most and reduce reliance on an overstretched talent market.
Upskilling: smarter, faster, more effective
With Apprentify’s digital and tech apprenticeships, you can:
Upskill existing employees in AI, data, tech and IT
Inject fresh talent into your business through fully supported recruitment
Use your Apprenticeship Levy to fund training
Increase retention by investing in career development
Boost ROI through higher performance, capability and engagement
Whether you need a Cyber Security Technologist, a Data Analyst, a Software Tester or an AI-literate team, our expert-led programmes deliver the skills your business needs, now and in the future.
The top digital skills you should be growing
These are the top 5 hard-to-hire digital capabilities our clients are actively building through apprenticeships:
Data Analytics and Interpretation
Cyber Security and Risk Management
AI Awareness and Strategy
Digital Marketing and Content Creation
Software Testing and Quality Assurance
Our programmes are tailored to your business needs and delivered in a flexible, high-impact format, all led by industry experts and supported by Ofsted Outstanding delivery.
Ready to build the skills your business can’t hire?
Apprentify is trusted by over 200 leading employers to deliver outcome-driven apprenticeship programmes across AI, data, tech and marketing. We’ll help you unlock the value of your Apprenticeship Levy, grow talent that fits your culture and equip your team for long-term performance.
Let’s build your digital future, together.