| Reference | LE09 |
| Company Address: | Penrith, England , CA10 2BX |
| Course Name: | Multi-channel marketer (Level 3) |
| Course Duration: | 18 Months |
| Salary: | £22,000 |
| Start Date: | 30/03/2026 |
Reporting to the Group Digital Marketing Manager, you’ll gain hands-on experience
working across multiple digital channels, helping us engage our audience and grow our online presence.
The Building Engineering Services Association (BESA) is the UK’s leading trade body for building engineering services contractors. Our mission is to drive excellence, safety, and sustainability within the sector by supporting members with industry-leading guidance, training, and advocacy. As part of our marketing team, you’ll play a crucial role in shaping how we communicate with our members and the wider industry.
Key Responsibilities:
At BESA, our culture is driven by accountability, care, agility, customer empathy, continuous improvement, and commerciality. You’ll see those values in action every day as you:
A minimum of Grade 4/C or above in Maths and English at GCSE level.
What We’re Looking For:
We don’t expect you to have years of experience – this is an apprenticeship role, and we’ll provide full training and support!
However, you should have:
If you’re a creative and motivated individual eager to kickstart your career in digital marketing, we’d love to hear from you!
This programme provides a comprehensive foundation in modern marketing. Learners will develop a deep understanding of marketing fundamentals, from strategy development and market research to customer journey mapping and brand building. They’ll learn to create effective marketing campaigns across various channels, measuring and optimising performance through data-driven insights as well as hands-on experience in content creation, design, and campaign management.
Key learning outcomes:
• Understand the key elements of effective marketing campaigns.
• Align marketing objectives with overall business strategies and stakeholder management.
• Master quantitative and qualitative research techniques.
• Conduct in-depth competitor analysis to inform marketing strategies.
• Identify and target specific customer segments for maximum impact.
• Develop effective copywriting and creative content.
• Learn the customer journey and deliver exceptional CX across channels.
• Build a strong brand identity.
• Measure and optimise marketing performance.
On successful completion of the programme, learners will be awarded a Level 3 Institute for Apprenticeships Multi Channel Marketer apprenticeship certificate.
12 Month Practical and 20 Week End Point Assessment.