Overview

The PPC Executive will be responsible for creating, managing, and optimising pay-per-click campaigns across multiple platforms, including Google Ads and LinkedIn. This role involves monitoring campaign performance, analysing data, and producing regular reports to ensure maximum ROI and continual improvement of digital advertising strategies.

 

Key Responsibilities:

• Create, manage, and optimise PPC campaigns across platforms including Google Ads, LinkedIn, and other relevant channels.

• Conduct keyword research and audience targeting to maximise campaign effectiveness.

• Monitor daily campaign performance, budgets, and bid strategies to ensure optimal ROI.

• Produce regular performance reports with actionable insights and recommendations.

• Collaborate with the marketing team, sales and the senior management team to align PPC strategies with overall campaign objectives.

• Conduct A/B testing on ad copy, landing pages, and targeting to improve performance.

• Stay up to date with the latest PPC trends, tools, and platform updates.

• Track conversions and implement performance improvements based on analytics.

• Manage and report on advertising spend to ensure campaigns remain cost-effective.

• Assist the Marketing Team with other non-PPC tasks including content creation, data entry, optimisation and others.

Entry requirements

• Experience with paid media platforms
• Strong analytical skills
• Knowledge of copywriting best practices 
• Proficiency with HubSpot (desirable)
• Proven project management skills 
• Excellent communication skills
• Graphic design (desirable

Skills requirements

Communication skills, Attention to detail, Analytical skills,

Training to be provided

Marketing has become fundamental to the success of any modern business. Having an efficient and knowledgeable team is a must. Still, employers are beginning to realise they don't have to recruit from the top to bring this expertise into their business. There is plenty of hungry talent eager to prove their worth at an apprenticeship level. That's why we've created our Level 3 Multi-channel Marketing apprenticeship. We allow young talent to grow and fast-rising businesses the chance to futureproof their organisation. 

Apprentify's Digital Marketing apprenticeships are designed to bring up-and-coming talent through the ranks of an organisation. Our programmes offer cost-effective solutions to employers while also giving apprentices industry experience. For example, our Level 3 Multi-channel Marketing apprenticeship equates to an A-Level qualification, with the added benefit of on-the-job experience and sector knowledge. 

Multi-channel marketers will define, design, build and implement campaigns across a variety of platforms to drive customer engagement and retention. In addition, they will be responsible for parts of the campaign within their area of responsibility. As part of the Marketing team, they will contribute to the implementation of the Marketing strategy and plans and will have responsibility for elements of the overall marketing plan.

They will be the first point of contact for day-to-day activities in the marketing team and will be responsible for allocating higher levels of work to the management team. This role will work on their own and in a range of team settings. They work within agreed budgets and available resources. Multi-channel marketers work without high levels of supervision, usually reporting to senior stakeholders. They may occasionally be responsible for decision making on smaller areas of campaigns, but more often will support or influence the decisions of others.

The Multi-channel Apprenticeship programme covers:

• Branding
• Content Marketing
• Marketing Communications
• Campaign Management
• Adobe Creative Cloud

Key learning outcomes from the Multi-Channel Marketing Apprenticeship include:

• Utilising design software to create high quality media assets
• Mastering technical marketing software including CMS and analytics platforms
• Understanding customer types in detail to maximise marketing ROI
• Effectively interpreting marketing briefs to delight clients

Things to consider

• Hands-on experience working in a dynamic and fast-growing company. • Opportunity to see your work published across our marketing channels. • Career progression opportunities within the company. • Competitive apprentice salary and company benefits.

Future Prospects

Full-time position upon completion of the apprenticeship programme.