We are Apprentify

Founded in 2018, Apprentify was created to solve a major challenge: businesses struggling to find, train and retain skilled talent within the digital sector. CEO Jonathan Fitchew — having trained 30,000 graduates over 25 years in his previous business — launched a specialist digital and tech apprenticeship provider to disrupt the market. 

Five staff members worked tirelessly to develop a best-in-class training solution. We moved into our first home at The Colony in Wilmslow and shaped our first programme — Digital Marketing Level 3 — which welcomed its very first apprentices in March. 

COVID-19 hits and businesses evaluate their futures. Apprentify steps up to support employer partners with marketing consultancy and audits. Despite the economic climate, we launch Marketing Executive Level 4 in August 2020. 

We begin development of new programmes including Software Developer Level 4, Software Technician Level 3, Data Technician Level 3 and Data Analyst Level 4 — expanding from digital into tech. By October we launch our 13th programme and win our first Adult Education Budget bootcamp contract. 

The business secures significant investment from BGF to support ambitious growth plans. We acquire Netcom Training — a regional provider of bootcamps and adult skills programmes based in the West Midlands. Today, Netcom is a national skills provider working with several combined authorities. 

The Group acquires long-term partner The Juice Academy, expanding the offering to include Multi-Channel Marketer, Hospitality Marketer and Fundraiser. With investment in delivery, programmes and footprint, The Juice Academy now supports learners and employers nationwide. 

In a move to expand into leadership, management and culture, we acquire Ioda — a long-standing training provider with an excellent reputation. Within a year, Ioda sees a 50% increase in new business driven by cross-selling across the Group. 

The Group continues to expand with the addition of Flourish — a specialist in sales recruitment and training — and Calibr, our in-house content and media production studio. Together, the six brands now deliver end-to-end workforce capability across every layer of the modern workforce. 

Apprentify pivots to lead on AI, data and tech training — developing a suite of new programmes including AI Activator, AI Catalyst and AI & Automation Practitioner. As the UK’s only government-funded provider with TechSkills Gold accreditation for AI, we are positioned at the forefront of the UK’s AI skills agenda. Turnover reaches £26m; over 5,200 learners trained.