PR and Communications

Public Relations & Communications Apprenticeship

From managing reputation and delivering creative campaigns to handling media relations and crisis comms, PR and Communications professionals are essential to any modern organisation. At The Juice Academy (part of the Apprentify Group), we understand the power of strategic communications and we’re here to help businesses harness it.

Whether you’re looking to upskill an existing employee or bring fresh talent into your team, our Level 4 PR & Communications Apprenticeship offers a dynamic, industry-led training solution. Developed in partnership with multi-award-winning PR agency Smoking Gun, this programme blends hands-on experience with in-person, expert-led training.

Equal to a first-year undergraduate degree, this apprenticeship is perfect for those starting out in the industry or aiming to take their skills to the next level. Apprentices will gain valuable insights into the world of PR, learning to protect online reputations, create and distribute compelling content, and deliver real results across digital and traditional media.

Develop practical PR and communications skills across your organisation

Unlike foundational marketing training, this programme focuses on strategic communication and real-world application. Through structured learning and workplace-based practice, employees learn to create compelling content, manage campaigns, and evaluate performance using data-driven insight.

By the end of the programme, learners are equipped to develop communications strategies, manage stakeholder relationships, and deliver effective campaigns that align with organisational goals.

Programme overview

Developing core PR and communication capability

Understand the role of PR and its impact on brand and customer perception

Set clear communications objectives aligned to organisational goals

Develop PR strategies and crisis management plans

Produce content for campaigns including press releases, social media, and thought leadership

Delivering and evaluating effective campaigns

Distribute content using digital channels including social media and paid advertising

Manage campaigns and stakeholder relationships effectively

Analyse performance data to evaluate campaign success

Report insights to inform continuous improvement and future strategy

Course funding

Funding band: £11,000

1. PR and Communications Apprentice

Gain experience in media relations, content creation, and campaign management while developing communication strategies.

2. PR Executive / Communications Coordinator

Take on responsibilities such as managing press releases, coordinating media outreach, and supporting reputation management.

3. Social Media Manager / Public Relations Specialist

Develop and execute social media strategies, engage with audiences, and manage brand reputation online and offline.

4. Brand Manager / Communications Manager

Oversee branding efforts, create strategic messaging, and develop communication plans that align with business objectives.

5. PR Director / Head of Communications

Lead PR campaigns, crisis communications, and internal/external messaging at a senior level.

6. Chief Communications Officer (CCO) / Agency Owner

Shape the overall PR and communications strategy of a company or run an agency offering PR services to multiple clients.

Register interest

Our impact, their words

We help organisations unlock the power of the Growth and Skills Levy. Hear what they have to say.

I wholeheartedly endorse Apprentify. They listen to us and make bespoke content according to our needs. To support development, we utilise apprenticeships massively for existing colleagues.

Gemma Palmer – Head of Early Careers & Apprenticeships

For us, Apprentify were a really good fit because they are able to offer a strong programme but also the benefit of additional learning, which gives that real stretch and challenge for individuals.

Katie Rankin – Emerging Talent & Careers Manager

Apprentify are nimble enough to be able to tailor the cohorts to us and they are so responsive. The level of support feels so personal, and it is testament to a process that works so well.

Natalie Mitchell – Talent Acquisition Manager

Partnering with Apprentify, we were able to create a programme that not only met the standard but also incorporated what we were trying to achieve as a business.

Paul Callaghan – Apprenticeship Business Partner

We chose Apprentify after hearing glowing recommendations from industry peers and seeing their Outstanding Ofsted rating. From the start, they’ve taken the time to understand our business needs and what success looks like for us, creating a partnership that feels natural, open and honest. The impact on our apprentices has been huge. They benefit from a seamless, structured programme with clear delivery schedules and instructor-led sessions that keep them on track for timely achievement. A special mention to our coach, Mike Leggett, who has been vital to the success of this programme. What sets Apprentify apart is their flexibility and customer-first approach. Their Customer Success Team is our one-stop shop, managing everything from enrolment to compliance and learner progress. They’re great people who work hard to ensure we have a fantastic experience and continually enhance the programme to meet both learner and business needs.

Pete Monks – Future Careers Specialist

Apprentify have a proven track record. The key differentiator was that they understood the brief very clearly and what we were trying to achieve. We’re very happy with how much we’ve progressed.

Simon Gunn – Commercial Director

Apprentify really engage with our business and try to get under the skin of what we do. We work with a few different providers, but with Apprentify we’re able to create really strong partnerships.

Tom Russell – Head of People Capability