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Digital Apprenticeship Courses

PR and Communications Apprenticeship

Level 4 Public Relations and Communications Apprenticeship

Course Duration: 13 months plus End Point Assessment
Course Qualification: Level 4 Apprenticeship


Public Relations Apprenticeship

Responsible for supporting organisations in getting their message across and influencing the opinions and behaviours of audiences in the most effective way, we understand the importance of PR and Communications assistants. From dealing with the media, the public, and internal colleagues to various other audiences, this role requires a niche skill set that we can help coach. Our course supports businesses in need of hiring a fresh face or upskilling an existing employee. Whatever your situation, our PR and Communications apprenticeship is the perfect solution. 

Our PR and communications apprenticeship covers topics allowing apprentices to help protect your online reputation and grow your business. As a PR apprentice, you will develop the skills and knowledge of the industry by creating high-quality content and evaluating and improving PR campaigns. We give talent the theory behind PR and Communications best practices and the opportunity to showcase their skills and deliver results for businesses within the digital sphere.

Apprentify's Level 4 Public Relations and Communications apprenticeship is equal to a first-year undergraduate degree qualification and dramatically benefits talent and businesses. Whether you have some experience within the field or not, our programme will give you the tools to get your career in PR and Communications off the ground. If you're an employer, our PR and Communications apprenticeship is the perfect solution to overcoming your hiring challenges and internal skills shortages.  

Our PR and Communications Apprenticeship covers:

  • Digital PR tools and tactics
  • Communications strategy
  • Content production
  • Content distribution tactics 

Key learning outcomes from our PR and Communications apprenticeship:

  • The PR Industry
  • Reputation Management
  • PR Strategy
  • Digital PR
  • Content Production
  • Campaign Management
  • Content Distribution
  • Content Evaluation

PR and Communications Apprenticeship Career Path

Explore the potential career paths of a PR apprentice and see where your career in Communications could take you.

Public Relations Specialist

UK average full time salary £29,953

Social Media Manager

UK average full time salary £33,426

Human Resources Specialist

UK average full time salary £42,000

Brand Manager

UK average full time salary £43,696

PR and Communications Apprenticeship - PR Apprentice Hiring Process

Discover how our PR and Communications apprenticeship can help you find and hire the perfect match for your business.

Getting in touch

When you take the leap and get in contact with a member of the Apprentify family, you will overcome the most crucial hurdle. From here, we will work with you to understand your goals and objectives to develop a solution best suited to your needs. We will also allow you to ask questions and show you why around 719,000 apprentices participated in an apprenticeship last year.

Tell us more

After taking the first step, it's time for you to outline what you expect your apprentice to be. Here you can tell us more about the kind of person you're looking for, the skills your business needs and the type of character you require. Once we know what you're after, we will work to find the best person out there.

Select your apprentice

Now you have told us all we need, it's time for us to advertise your business. Here we will also select the best applicants, run assessment sessions, and send you over Curriculum Vitaes. Once we've done all this, we will introduce you to the apprentices we believe will be perfect for your business.

Start your apprentice

Finally, your apprentice has completed their assessments, and you've chosen your ideal applicant; now it's time to onboard your apprentice. From this point on, you will have a hard-working employee who will receive specific training and support from their Development Coach. The Development Coach will also assist you throughout the apprenticeship journey.

Why a PR and Communications Apprenticeship?

Choosing to take on a PR apprentice as a business or embarking on the PR and Communications apprenticeship to develop your career comes with many advantages and perks for talent and business owners.

You will benefit from on-the-job learning and online training as a PR apprentice. 80% of your work time will be dedicated to your employer, and the remaining 20% will be allocated for lessons and learning activities. At Apprentify, we conduct all our learning modules online for your convenience. Our apprenticeships are a fantastic way to kick off your professional career. In addition, our courses are a great way of shaping a bright future for employers.

Our Benefits
  • Earn while you learn
  • No learning costs
  • Gain industry experience
  • E-learning
  • Develop skills
  • Receive apprentice discounts

Very good apprenticeship provider, great communication between business and students with staff that actually care.

Harry Bunn - Digital Marketer

Harry Bunn

Digital Marketer

Really helpful, jam packed full of information to help you create the best campaigns. I can't wait to put it all in to practice!

Chloe Grantham - Digital Marketer

Chloe Grantham

Digital Marketer

The use of virtual classrooms is not only a helpful and interactive learning technique, it also provides the opportunity for collaboration with other apprentices which is fantastic for idea and content generation.

Andrea - Apprentice



The Digital Marketing course Apprentify offer is second to none. The use of Adobe Connect enables you to connect with others in the online classroom and allows you to feel comfortable speaking up if a concept needs explaining again. The way the course is run is thorough but maintains pace through quizzes, interactive activities and interactions with your class and tutor.

Rosie - Apprentice



After completing my Junior Content Producing course, I can certainly say that the course is exceptional. It covers a wide variety of content and helps provide significant training and support throughout the apprenticeship. 

Alex Knowlson - Junior Content Producer

Alex Knowlson

Junior Content Producer

Superb company, really helpful advisers and presenters. They combine their knowledge of digital marketing on the whole with their experience from previous roles to provide a rounded theoretical explanation of digital marketing and back those points with examples of practical experience.

Andrea - Apprentice




Find the answers to your questions about our PR and Communications apprenticeship and what Apprentify can offer you. Check out our FAQs.

Still have questions?

If you still have questions about our PR and Communications apprenticeship or want to know more about how we can support you, don't hesitate to get in touch today!

Contact Us
What are the costs of taking on an apprentice?

All apprenticeship programmes have their funding decided by the ESFA. Levy employers will have the cost deducted from their levy account. Non-levy employers will have 95% of the costs to be paid by the government, with you supplying the extra 5% as a co-investment fee. If your apprentice is between 16-18, there is no co-investment fee (100% funded).

Obviously, there is also the cost of the employee. Typically, we will not work with anyone paying under £12,000 annually.

How much do I have to pay an apprentice?

Typically, we do not work with anyone who pays under £12,000 a year. For reference, you can always look at our live Vacancies page to see what other employers are offering.

Does my apprentice have to be 16-18?

No, an apprentice can be any age nowadays as long as they are over 16. We work with apprentices who have just left school, all the way to those in their late twenties with work experience - Equally, we have a number of university graduates on the programme and even those older who are looking for a career change. Our candidates are all different ages with a wealth of different experiences.

Are they employed by my business?

Yes they are - they are on our apprenticeship training programme, but they are like any other employee with a work contract, and pension. In this respect, they are like any other employee.

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