Dentsu

As one of the world’s leading marketing and communications businesses, Dentsu operates in an industry that is constantly evolving through technological change, shifting consumer behaviour, and increasing demand for digital expertise.

The organisation recognised the need to diversify its talent pipeline and address growing skills gaps across key areas of the business. Traditional recruitment routes alone were not providing access to the breadth of talent required, and Dentsu wanted to create opportunities for individuals from different backgrounds to build successful careers within the industry.

At the same time, the business needed a learning partner capable of delivering apprenticeship programmes that could adapt to the specific needs of different departments while supporting long-term workforce development objectives.

Dentsu partnered with Apprentify to design and deliver apprenticeship programmes tailored to the organisation’s evolving talent and skills requirements.

Initially introduced within the media service line, the partnership has since expanded into Dentsu Creative, events, experiential teams, and additional business functions. Working closely with Dentsu, Apprentify developed bespoke learning programmes that combine industry-relevant knowledge with practical workplace experience, ensuring learners gain skills directly applicable to their roles.

A key part of the partnership has been Apprentify’s flexible and collaborative approach. Learning content has been tailored to reflect the realities of different departments, ensuring apprentices receive development that aligns with both programme requirements and day-to-day responsibilities.

Alongside learner development, Apprentify provides ongoing support for apprentices, managers, and stakeholders throughout the onboarding and learning journey, creating a seamless experience for everyone involved.

Through its partnership with Apprentify, Dentsu has successfully strengthened its talent pipeline while creating opportunities for individuals to enter and progress within the marketing, media, and creative industries.

The programmes have supported 51 learners across the business, achieving a 100% retention rate and an impressive 90% distinction rate. These outcomes demonstrate the effectiveness of combining tailored learning with practical workplace experience and strong learner support.

By investing in apprenticeships, Dentsu continues to develop future-ready talent while equipping employees with the skills, confidence, and experience needed to succeed in a fast-moving industry.