Jet2

As one of the UK’s leading travel businesses, Jet2 is committed to investing in its people and creating clear pathways for career progression.

With a growing workforce and a diverse range of business functions, the organisation needed a scalable approach to developing talent. The goal was not only to attract and retain emerging talent but also to support existing employees with the skills, knowledge, and professional development opportunities needed to progress their careers.

Jet2 wanted a learning partner that could go beyond delivering qualifications and help build long-term workforce capability across the business.

et2 selected Apprentify because of its ability to combine structured apprenticeship programmes with wider skills development opportunities.

Together, the organisations implemented development programmes across multiple business functions, supporting both direct-entry apprentices and existing colleagues looking to enhance their technical expertise, leadership capability, or professional skills.

Alongside role-specific learning, Apprentify provides access to additional learning opportunities that enable employees to broaden their knowledge, develop new skills, and gain a greater understanding of the wider business. This approach helps learners build both the specialist expertise required for their current role and the broader commercial awareness needed for future progression.

Through its partnership with Apprentify, Jet2 has expanded development opportunities across the organisation, supporting more than 150 apprentices across 40 apprenticeship standards.

The impact extends beyond participation numbers.

Every direct-entry apprentice who has completed their programme has progressed into a permanent role within the organisation, helping Jet2 build a sustainable internal talent pipeline while reducing reliance on external recruitment.

The programmes have also strengthened workforce capability by enabling employees to develop both role-specific expertise and broader business knowledge, encouraging greater collaboration and supporting long-term career progression.