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Short Courses

Essential Selling Skills

Essential Selling Skills

Course Duration: 1 Day Course
Course Qualification:


Increase your business generation by enhancing the selling skills within your teams with our Essential Selling Skills short course.

Through European Social Funded programme employed individuals and business can access funding to go towards the cost of training your business needs.

Boost your employees' existing knowledge and expertise and maximise performance within your business by developing your essential selling skills.

  • Identify target businesses to prospect 
  • Describe the importance of cold calling businesses to prospect 
  • Effectively getting past the Gatekeeper 
  • Create an elevator pitch and their importance in sales 
  • Be able to cold call a prospect 
  • Describe cold calling best practice 
  • Present a product or service effectively to a prospect 
  • Describe how to generate referrals for lead generation 
  • Describe different methods of closing a sale 
  • Overcome different common objections in a sale 
  • Negotiate costs for a product/service effectively 


On average, these courses cost £150. However, Accelerate Cheshire and Warrington is a £30M programme that has been designed to support businesses to reskill and upskill their current workforce. This programme is in partnership with the University of Chester and is partly funded by the European Social Fund. 

To receive 40% funding – There is no restriction on the size of your business, but your employees must live or work within the Cheshire and Warrington area. 

Will need to have internet access and a PC or laptop and the ability to install free software if required.

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