We are proud to be an Outstanding Apprenticeship Provider as graded by Ofsted!

Short Courses

Google Ads

Google Ads

Course Duration: 2 Day Course
Course Qualification:


Learners will explore the fundamentals of the Google Ads platform and how to create campaigns for both the Search and Display networks. They will receive an extra coaching session 4 weeks after the classroom where the tutor can explore how they have implemented Google Ads into their business and provide support and guidance for further optimisation of their accounts.

By the end of the programme, learners will be able to:
  • Explain sales and marketing fundamentals including the sales funnel, the buyer journey and micro moments
  • Utilise various tools within Google Ads to create more effective campaigns
  • Create a Google Ads campaign that effectively targets your audience
  • Optimise your Google Ads account using ad groups
  • Design adverts aimed at customers in different stages of your sales funnel


On average, these courses cost £199 per day. However, with a recent scheme, we are able to offer these courses to anyone in the Greater Manchester area for absolutely free!


Will need to have internet access and a PC or laptop and the ability to install free software if required.

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