| Course Duration: | 4x Half Day Course |
| Course Qualification: |
In a post-pandemic world, employers have learned the importance of taking their business into the online space. Whether you're a large employer or an SME, this fully funded virtual short course focuses on how you can increase the online competitiveness of your business with the right tools.
Explore different types of threats, how to minimise these, secure passwords, using anti-virus and GDPR.
Learn about the different market segmentation strategies to create effective target audiences, how to adapt communications for different audiences, sales techniques and the impact of psychology on sales. You will be given an overview about buyer personas and how to create business specific personas for marketing via a set eLearning activity.
Discover the advantages and disadvantages of inbound and outbound marketing techniques and when to use. Fundamentals of project management and how to successfully manage a marketing campaign, different internal and external factors that affect marketing and how to adapt to them.
Learn to visualise and present data in a format appropriate to the task, summarise the data and explain the results and analyse simple and complex structured and unstructured data to support business outcomes using basic statistical methods to analyse the data. You will be given an overview of using PowerBI and a task set.
Find out the impact of search engine optimisation across various marketing channels including blogs, articles and social media, impactful metrics in marketing including click through rates and how to avoid vanity metrics and how to manage online reputation for a business and improve customer sentiment towards their organisation.
On average, these courses cost £199 per day. However, with a recent scheme, we are able to offer these courses to anyone in the Greater Manchester area for absolutely free!
Will need to have internet access and a PC or laptop and the ability to install free software if required.
