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West Yorkshire Training

Digital Marketing & Content Creation

Embark on a comprehensive journey through digital marketing, from foundational theories to practical application. Explore key concepts such as branding, market segmentation, and customer engagement, while delving into tools like Google Analytics for effective campaign measurement. 

Over ten days, immerse yourself in topics ranging from basic marketing principles to advanced techniques, including website coding, SEO strategies, and social media management. By the end of the course, you'll be equipped with the knowledge and skills to drive successful marketing campaigns, harnessing the power of various digital platforms and tools to achieve business objectives.

Throughout the program, participants will engage in hands-on activities, gaining practical experience in areas such as content auditing, SEO link building, and website development using WordPress.

  • Fully remote
  • Delivered at Level 3
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Don't just ask us...

What is the Digital Marketing Bootcamp?

In this course, you will learn how marketing principles can assist with the design and delivery of marketing campaigns.

This digital marketing and content creation bootcamp focuses on providing a comprehensive understanding of marketing concepts and digital tools. Students will explore the traditional and extended marketing mix, learning appropriate marketing techniques across the mix and understanding the product lifecycle. Additionally, they will grasp the dynamics of a digital marketing team within a business environment.

This course also covers crucial aspects of marketing such as the significance of brand guidelines as well as tangible versus intangible branding. 

Market analysis is also a key aspect, encompassing Porter's five forces and evaluating a business's product/service portfolio. 

The bootcamp culminates with GA4 Google training, providing participants with a valuable certificate of completion. This final segment ensures students gain practical insights into using GA4, enhancing their proficiency and marketability in the digital marketing landscape. 

Overall, this bootcamp offers a well-rounded learning experience, empowering individuals to thrive in the dynamic realm of digital marketing and content creation.

  • May 2024
  • June 2024
  • September 2024

What you'll learn

Take a sneak peek at what we cover.

Marketing Mix
Marketing Mix

Explore appropriate marketing techniques across the marketing mix for business, explain the product lifecycle and summarise the characteristics of how a digital marketing team works in a business environment.

Marketing Environment
Marketing Environment

You will analyse a market environment for business and learn the importance of product development and integration.  Finally, you will evaluate a product/service portfolio of a business.

Basic Coding
Basic Coding

Learn the fundamentals of HTML and CSS and how to structure documents using HTML and style web pages with CSS, including metadata elements, well-formed markup, inline and external styles.

Website Building
Website Building

Learn how to build websites using WordPress basics/security and how to take websites further with Divi and SEO.


Answers to some of our most common questions. 

Still have questions?

Complete the form above and one of our friendly team will be in touch to answer any queries you may have.

Who pays for the course?

If you are unemployed, self-employed or employed and looking for a career change, then these courses are fully funded at no cost to you. Subject to eligibility criteria and Onboarding requirements being met. 

If you are employed, and looking to progress within your current role, take on new responsibilities, or a new position within your organisation, then a small co-funded contribution will be required from your employer. 

An employer contribution is determined by the size of the organisation 

For SMEs – Small, Medium Enterprises (<250 employees) the contribution is 10% of the cost of the course, the remaining 90% is Government funded 

For Large employers (250> employees) the contribution is 30% of the cost of the course (Course costs vary – full details can be provided. The remaining 70% is Government funded 

Who's eligible?

These courses are available to anyone residing in West Yorkshire. Please see full eligibility requirements below: 


  • Applicants must be aged 19 or over as at 31st August 2023 

  • Applicants must live within West Yorkshire 

  • Applicants must have the right to legally reside and work in the UK and be resident for 3 years or more preceding the course start date 

  • Applicants must not be in part/full time education or undertaking any other Government funded programme when joining the course. 

  • Applicants must not have undertaken a Skills Connect course in the past (an individual can only receive funding for one course) 

  • Applicants must have never received an Advanced Learning Loan 

  • Participants who are ‘Economically Inactive’ are not eligible for this project.  

  • Applicants must be able to commit to the course, and to liaising with Apprentify for up to six months after course completion to confirm / support career progression.  

  • Applicants who are accessing a fully funded training opportunity must confirm their intention to access a new job role with a new employer at the point of enrolling on to the course.  

What skills / qualifications do I need?

No prior knowledge, skills or experience is needed! 

These bootcamps are to support individuals looking to reskill into a new area or upskill existing knowledge and expertise. Our Digital Skills Bootcamps specialise in providing leaders with the tools needed to manage and embrace the new digital style of working.

All learners will be required to complete a Knowledge and Skills Assessment prior to starting the course to determine initial understanding. Learners will also be asked to complete a final assessment to establish progression.

Learners are also asked to complete an Initial Assessment in English and Maths, unless evidence can be provided that supports prior attainment equivalency of a Level 2 (GCSE A-C / 4-9 or Functional Skills). This is not a test, but allows us to ensure the right level of support is provided wherever necessary. 

What do I need?

All you will need is access to the internet, a PC or laptop and the ability to install free software if required. Along with the willingness to learn, and a commitment to the course.

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