We are proud to be an Outstanding Apprenticeship Provider as graded by Ofsted!


Sales and Administration Apprentice (£18-£20k DOE)

Reference JL08
Company Address: Nottingham, England , NG5 1EG
Course Name:
Course Duration: 13 Months
Salary: £18,000
Start Date: 12/05/2024


As a Sales & Admin Apprentice at DSL Group, you will embark on an exciting journey to develop your skills and expertise in sales while contributing to the growth & success of DSL. Under the guidance of seasoned professionals, you will receive hands-on training and support to build an exceptional career in sales and customer relationship management.

Apprentify are hiring on behalf of our client.

DSL Group is the UK’s leading innovative pump top promotions provider for the forecourt, convenience, and retail sectors. With 40 years of experience in delivering risk-free profits for the retailers we work with, we have developed and fine-tuned our specialist knowledge and expertise to revolutionise the impulse promotions sector.

With a rich history of success and a forward-thinking approach, we pride ourselves on our dedication to excellence and continuous improvement. As part of our mission to invest in future talent, we are excited to announce an opportunity for a Sales and Administration Apprentice to join our dynamic team.

Key Responsibilities:

  • Learn about DSL Group's diverse range of products/services and understand their features, benefits, and applications.
  • Assist in identifying and pursuing sales opportunities through proactive lead generation, prospecting, and cold calling.
  • Support the sales team in preparing and delivering compelling sales presentations to potential clients.
  • Respond promptly and professionally to customer inquiries via various channels, including phone, email, and in-person interactions.
  • Collaborate with colleagues to develop and implement effective sales strategies and tactics to achieve targets.
  • Maintain accurate records of sales activities, customer interactions, and transactions using our CRM system.
  • Continuously enhance your sales skills and knowledge through participation in training sessions, workshops, and self-directed learning initiatives.
  • Contribute to a positive and collaborative team environment by actively engaging in team meetings and sharing ideas for improvement.


Entry requirements

Minimum of GCSE grade 4/C in both Maths and English.

Previous sales experience is prefered.

Ready to hit the ground running.


Skills requirements

Communication skills, Attention to detail, Customer care skills, Initiative,

Training to be provided

A Sales Executive is a sales person working in either the Business to Business or Business to Consumer markets with the responsibility to sell a specific product line or service. They plan their sales activities, lead the end-to-end sales interaction with the customer and manage their sales internally within their organisation. They will be responsible for retaining and growing a number of existing customer accounts, and generating new business by contacting prospective customers, qualifying opportunities and bringing the sales process to a mutually acceptable close.

A Sales Executive will develop customer relationships by establishing rapport and building trust and confidence in their own and their organisation’s capabilities through demonstration of detailed product knowledge, competitor knowledge and an understanding of the market in which they operate, and by ensuring a positive customer experience.

This program covers and will help you develop skills in:

  • Sales fundamentals
  • The sales lifecycle
  • Negotiation
  • Understanding your product portfolio
  • Closing a sale
  • Ethics and legalities
  • Gathering Intelligence
  • Presentation

Things to consider

Generous annual bonus scheme for hitting KPIs. Career progression opportunities. Company pension scheme. Regular social events. 30 days paid holidays (Inclusive of bank holidays)

Future Prospects

Opportunity of full-time position upon completion of the apprenticeship. Apprenticeship qualification - 'Level 4 Sales Executive'.
See similar roles