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Meet the team

Meet the team

Discover the amazing team behind the creation and development of Apprentify and gain an insight into the people you could be directly working with.

Paul Drew

Paul Drew

Managing Director / Founder


About Me

As Managing Director, I am responsible for the company's success, performance, and drive. A key to the success of the company has been the ability to demonstrate the business values by leading by example. As a result, I avoid the noise of business by using the art of listening & questioning to drive the real business drivers.

The experience I have accumulated in digital, technology, and 3 years as Managing Director of an apprenticeship business led me to launch this company, which is designed to help businesses harness the power of digital talent in the digital age. It is a simple concept that takes the very best in digital and technical training and combines it with cutting-edge techniques & technology for business growth. 

It isn't just about knowledge transfer, but about the application and impact on a business or person's career far beyond the training or development we give. It is about life development.

My Favourites
Located: Cheshire
Food: Pizza
Film: StarWars - It was my childhood
Hobby: Fitness & drinking weird green drinks
Jonathan  Fitchew

Jonathan Fitchew

Executive Chairman


About Me

Having spent 25 years building Pareto law into a global sales transformation business helping companies grow and develop their sales teams, I have joined the board to accelerate the sales growth of Apprentify and offer some support to the board while Apprentify grows organically and through acquisition. Having previously worked with Paul Drew for 10 years I have built a special partnership based on trust with the goal of jointly building a winning culture.

My Favourites
Located: Alderley park
Food: Chicken jalfrezi
Film: The Bodyguard
Hobby: Playing the piano, fine wine and travel.
Dale Walker

Dale Walker

Head of Curriculum


About Me

Prior to my professional career, I spent my youth building and creating content for a variety of websites. I started my actual career in IT sales working for one of the UK's largest recruitment companies. Since leaving sales, I've forged my path in apprenticeships. Having worked in both smaller and larger training providers, I've come to call Apprentify home since joining as our first employee in 2018. I met Paul in a Caffè Nero in Knutsford after a random LinkedIn message - I was sold on the idea immediately and haven't regretted a day since.

My Favourites
Located: Manchester
Food: Anything but mushrooms. Devil veg!
Film: The Dark Knight
Hobby: Trying to find the perfect beer (don't worry, I already know it's a DIPA)
Mark Simpkins

Mark Simpkins

Head of Quality


About Me

'If quality is what you're after, then I'm your man.' This was a rather embarrassing tagline I used in my early days as one of the first Apprentifiers 🤦‍♂️ With years of experience within the industry, my main role here is to ensure that we're doing everything we can to continuously improve and deliver the very best to all our customers. And I love it! When I'm not Apprentifying, I'm either coaching football (for 2 adult teams) or walking my 2 dogs, Lottie and Walter, who just love making themselves heard whilst I'm on video calls.


My Favourites
Located: Wiltshire
Food: Sunday Roast
Film: Anchorman: The Legend of Ron Burgundy
Hobby: Football coach. Dog walking. Marathon training 🏃‍♂️
Julie Whalley

Julie Whalley

Head of Delivery


About Me

I have over 18 years in Apprenticeships across various sectors - from Motor Vehicle to Digital Marketing working for both small and large providers. - I love how apprenticeships change lives and open doors for people to enable them to achieve their career ambitions - When I'm not at work I love to spend time with my family and my 2 fur babies (dogs).

My Favourites
Located: Whitefield Manchester
Food: Mexican
Film: Don't really have a favourite film - but I hate horror movies
Hobby: Theatre
Lauren McNicholas

Lauren McNicholas

Sales Development Representative


About Me

After 10 years in hospitality I wanted to work for a company that made a difference to people's lives (and have my weekends back).

My Favourites
Located: Birmingham
Food: Steak
Film: Inception
Hobby: Eating and dancing (at the same time).
Charlotte Hessel

Charlotte Hessel

Senior Sales Development Representative


About Me

My background is in hospitality & recruitment, but I joined Apprentify for a new challenge and to help businesses supercharge their teams through apprenticeships. You'll find me talking to prospects on the phone with LinkedIn constantly open on my screen. Outside of work I love travelling and spending time with friends!

My Favourites
Located: Manchester
Food: Thai
Film: Shrek 2
Hobby: Walking, embroidery, cooking & anything social (bottomless brunch...)
Alicia Stewart

Alicia Stewart

Sales Development Representative


About Me

Hi I'm Alicia. I originally started in the fashion/ sportwear industry, forecasting and predicting trends. After 10 years in this field I wanted a change so here I am driving new business to utilise apprenticeships for driven candidates. When I am not here you will find me bottomless brunching

My Favourites
Located: Stockport
Food: Cinnamon Rolls
Film: Enemy of the State
Hobby: Pole Fitness
Kamile  Tkaciova

Kamile Tkaciova

Sales Development Representative


About Me

Hey, I'm Kamile, I'm a Sales Development Representative at Apprentify. I have recently graduated university in Advertising and Digital Marketing Communications and decided to pursue my career in sales. I'm excited to develop my career at Apprentify and work with such incredible people.

My Favourites
Located: London
Food: Chicken wings
Film: The Age of Adaline
Hobby: Gym
Sophie McGeachin

Sophie McGeachin

Sales Development Representative


About Me

Hi, I'm Sophie and I'm a Sales Development Representative at Apprentify. I finished school last year and have decided to start working instead of go to university. I'm really looking forward to this experience and seeing where it will take me in the future. Outside of work I love travelling and going out for bottomless brunch!

My Favourites
Located: London
Food: Cheese
Film: Soul
Hobby: Yoga, running, online shopping
Sam Cridland

Sam Cridland

Sales Development Representative


About Me

Hi, I'm Sam and I'm starting my career as a Sales Development Representative here at Apprentify. I have recently graduated from The Manchester Metropolitan University with a degree in Business Management and am excited to see where a career in sales will take me.

My Favourites
Located: London
Food: Sushi
Film: The Wolf of Wall Street
Hobby: Golf
Thomas Hayes

Thomas Hayes

Sales Development Representative


About Me

Hello, my name is Tom. I know it says my name is Thomas but I'm only called that when I'm in trouble. I'm an American who's decided to live in the UK. I enjoy going to the gym, playing sports, and eating food. I am looking forward to my time at Apprentify.

My Favourites
Located: London
Food: Philly cheesesteak
Film: Lord of the rings
Hobby: Overly competitive Wordle player
Luca Palmeri

Luca Palmeri

Sales Development Representative


About Me

I have joined Apprentify as an SDR after completing my degree from the University of York, I have previously worked for TGI Fridays and Apple and look forward to what lies ahead at Apprentify.

My Favourites
Located: Birmingham
Food: Steak
Film: Avatar
Hobby: Photography
Scott Austin

Scott Austin

Head of Talent


About Me

With nearly 5 years of experience in apprenticeships, my passion lies with the Talent Recruitment side. Matching our employers with new apprentices who are looking to break through into their chosen industry. Apprentify’s Career Champion, offering information, advice and guidance to apprentices, schools and anyone who is unsure of their next steps. When not helping apprentices, you will either find me on a football pitch or slicing golf balls into bushes on the golf course.

My Favourites
Located: Chesterfield
Food: Chinese
Film: Hacksaw Ridge
Hobby: Football, Golf and Squash
Will Fitchew

Will Fitchew

Recruitment Executive


About Me

Hi, I'm Will and I'm a Recruitment Executive on the Talent Team here at Apprentify. I have recently left school and decided to join the working world rather than go to university. I joined Apprentify at the start of November and haven't looked back since. 

My Favourites
Located: Cheshire / Manchester
Food: Steak and Fries
Film: The Other Guys
Hobby: Going to the gym and travelling UK to see my friends
Lauren Beavis

Lauren Beavis

Talent Acquisition Executive


About Me

I have worked in apprenticeships for over 7 years now in various sectors, from construction to professional services. Starting out as an apprentice myself gave me a passion to help change others' lives through the power of education. When I am not working, I spend my time with my son, partner, and my hairy daughter (Millie dog).

My Favourites
Located: Derby
Food: Anything Italian!
Film: Harry Potter (all)
Hobby: Socialising, travelling and eating (lots)
Amelia Crompton

Amelia Crompton

Recruitment Executive Apprentice


About Me

I'm Amelia Crompton, I am a recruitment executive apprentice for Apprentify, I left college to start an apprenticeship and I am really enjoying my time and role at Apprentify.

My Favourites
Located: Knutsford
Food: Chocolate
Film: Alvin and the chipmunks
Hobby: Gym
Carl Ennis

Carl Ennis

Technical Programmes Manager


About Me

I am an experienced trainer and training manager currently living and working in the Manchester area. My areas of focus as a manager have been Digital Marketing, Software, Data Analytics and other IT related training courses. As a trainer, my experience comes from a Military and Educational background working with highly skilled and focused professionals. Outside of work, I like to travel on my motorbike and I have a huge passion for football, photography, videography and drones.

My Favourites
Located: Manchester
Food: Pizza
Film: Avengers: End Game
Hobby: Football, snowboarding, photography, travel
Rebecca Craven

Rebecca Craven

Senior Development Coach


About Me

I'm one of the development coaches at Apprentify and work on our marketing apprenticeships, both as a trainer and also coaching apprentices alongside their employers. I started out as an infant teacher but changed direction and spent over fifteen years working in marketing; my favourite roles being in museums and visitor attractions. I really enjoy being part of the Apprentify gang, which makes me well suited to welcoming all our new delivery staff and guiding them through their inductions. I can also be found having an online brew (Yorkshire only) and mentoring colleagues who are setting new challenges and developing their careers.

My Favourites
Located: Yorkshire
Food: Chocolate. No question.
Film: Sliding Doors
Hobby: Running- whether it's local trails with my spaniel, or completing events with my friends.
Simon Rayson

Simon Rayson

Senior Development Coach


About Me

I am an experienced educator working in the sector since 2008, I started as a lecturer, and I then moved into training. I am currently a senior development coach. I have a skill set covering a range of programs in the digital space. Currently concentrating on Digital Marketing and Junior Content Producer, with a focus on Learning and Development. I hold a MA in Graphic Design, and I am a member of The Chartered Society of Designers. I am passionate about helping people develop and grow. My family is everything to me, I am the father of 2 girls. Apprentify is a great place for my work-life balance.

My Favourites
Located: Cheshire, Warrington
Food: Steak
Film: Star Wars: The Empire Strikes Back
Hobby: DIY
Mark Benzar

Mark Benzar

Development Coach


About Me

I have been teaching since 2011 in the Lifelong Learning Sector. I have worked in a wide range of roles for a variety of organisations within the industry. In 2018, I was approached by a large apprenticeship provider to teach my trade to apprentices, and the rest is history! I love my job and I love the people that I work with.

My Favourites
Located: Liverpool (but I travel sometimes)
Food: Fajita, Gulyas
Film: Legend, Grand Budapest Hotel
Hobby: Judo, Photography, DIY
Laura Furlong

Laura Furlong

Development Coach


About Me

Having left the digital marketing agency behind, I have now been working in digital apprenticeships for just shy of 7 years and love it as I am passionate about helping people to develop. I am a qualified Internal Quality Assurer (IQA) and currently work to support learners with the level 3 Digital Marketer and Junior Content Producer standards. Back in December 2019 I welcomed my baby boy into the world, so for three days a week I’m a Development Coach and the rest of my time is spent seeing the magic of the world through the eyes of a toddler. I have dreadful taste in TV, enjoy travel and city breaks, whilst also being an avid Hard Rock Café memorabilia collector (it’s cool & I won’t hear otherwise…).  

My Favourites
Located: Wirral
Food: Indonesian
Film: Planes, Trains and Automobiles (John Candy & Steve Martin combined can do no wrong!)
Hobby: Apparently, my new hobby is attending farm parks?!
Matt Dowling

Matt Dowling

Development Coach


About Me

As a Development Coach (and qualified assessor & tutor), I support and train learners on their Level 3 Digital Marketer and Level 3 Junior Content Producer apprenticeships. In 2020, I achieved a Distinction in my MSc in International Management with Digital Business, which included my dissertation in 'Emerging Artificial Intelligence and Its Perceived Impact on Digital Marketing Roles'. As Co-Founder of Duco Digital and Duco Digital Training, I also have experience within a wide range of marketing solutions, including websites, SEO, content creation, design, marketing automation, business analysis, business planning, and online training (as official BCS Training Providers). I am also involved in the running of the Redcar and Cleveland Business Network, helping to support local business growth.

My Favourites
Located: North East
Food: Pizza
Film: Dune
Hobby: Reading and roasting coffee
Ernie Dalton

Ernie Dalton

Functional skills/ Additional learning support


About Me

I am reaching the age where wisdom and the answers to life should be easily forthcoming. However every-time I think i have the answers and mastered life, the world and the universe comes along to show me how foolish i was for even thinking like this. I love trying to be so profound and meaningful but i normally fall short so in the words and lyrics of 10cc "Life is a minestrone, wrapped up in parmesan cheese, death is a cold lasagne suspended in deep freeze. " I aspire to be the best dad, best husband and best employee I can be and also enjoy the task and challenge of avoiding the grim reaper for as long as is humanly possible.


My Favourites
Located: Sunny Blackpool bye the seaside by the sea
Food: Spanish Tapas
Film: Good the bad and the ugly
Hobby: Sports, sports and more sports, music, comedy and movies.
Teddy Stringer

Teddy Stringer

Digital Barketing Apprentice


About Me

Hi! My name is Teddy, and I am a Digital Barketing Apprentice here at Apprentify!! You can usually catch me sniffing around for the next big Social Media trend, howling the monthly news and being Apprentify’s Mascot!! I am paws-itively excited to see where my Apprenticeship takes me, I aim to be the best Digital Barketer in the world!! Outside of work I enjoy snuggling with my nephew Obi (he’s a ragdoll!!), chasing sticks in the park and making new friends!! 

My Favourites
Located: Manchester
Food: Chicken/Doritos
Film: Marley & Me and Scooby Doo!!
Hobby: Chasing Sticks
Matthew Bamford

Matthew Bamford

Digital Marketing Executive


About Me

Hi! My name is Matt and I am a Digital Marketing Apprentice here at Apprentify (Yeah, I know, an apprentice at an apprenticeship organisation). You can usually catch me managing our social media accounts, creating newsletters, writing content and watching our analytics grow. I am very excited to see where Apprentify leads me and where this role will take my career. Out of work, I would like to think I am a social butterfly, since I enjoy spending time with my friends, working out and gaming.

My Favourites
Located: Manchester
Food: Steak
Film: Avengers: Infinity War / Endgame
Hobby: Muay Thai
Julia  Stringer

Julia Stringer

Junior Graphic Designer


About Me

I started my apprenticeship with Apprentify in 2021. I chose the Junior Content Producer apprenticeship as it correlated with what I enjoyed in sixth form. I found Graphic design is something I specifically enjoy, so making the social media content for Apprentify has been a really great learning experience for me so far! Outside of work I'd say I spend most of my time travelling south, walking my cat, and expanding my shoe collection...

My Favourites
Located: Manchester
Food: Strawberries
Film: The Conjuring and Legally Blonde (couldn't pick)
Hobby: Gaming, journaling and baking.
Charles Booth

Charles Booth

Internal Quality Assurance


About Me

I originally started in the Printing and Advertising industry, starting on the shop floor and working my way up as an apprentice, then later began running my own publishing and printing finishing business. After selling my business, I moved into training and assessing to help apprentices adapt to the changing world of marketing; from printing, to websites, to social media campaigns. I joined Apprentify as a Development Coach initially, then two years later moved over into Quality Assurance to help support other coaches and further develop the good work we do.

My Favourites
Located: Cheshire, Congleton
Food: Anything wrapped in shortcrust pastry
Film: 12 Monkeys - A dystopian classic by Terry Gilliam
Hobby: Woodworking, turning and carving; especially chessboards, and anything Urnes Viking style
Lisa Drew

Lisa Drew

Operational Analyst


About Me

My role as Operational Analyst will support the business by looking into processes, procedures and structuring data to enhance cross-business activity. Having spent 13 years in management in the banking sector, managing teams and delivering high performance whilst improving processes, systems, and driving change in a corporate environment. I am excited to bring that experience to Apprentify to support the development of the business. When I’m not at work, I’m at home with my four children aged 14 to 2.


My Favourites
Located: Cheshire
Food: Pizza
Film: Love Actually
Hobby: Walking, exercise, shopping.... but if you ask my children they think my hobby is cleaning!
Aqib  Hussain

Aqib Hussain

Head of Compliance


About Me

I have worked in Compliance and Funding in the Apprenticeship world for over 12 years. I started my career as an apprentice working for a work-based learning provider. Since joining Apprentify my main role is to ensure our data/reporting is accurate and audit checks are in place, across Prime and Subcontracted provision for all funding streams to meet the Education and Skills Funding Agency requirements. Outside of work, I like to travel around the world with my family and I love to drive high-performance cars (petrolhead).

My Favourites
Located: Birmingham
Food: Steak
Film: All Marvel
Hobby: Watching Football, UFC and Boxing
Joanne  Cooper

Joanne Cooper

Adult Skills and Apprenticeship Compliance Officer


About Me

Having worked in the education sector for over 20 years, (primarily Apprenticeships, Adult Education Budget (AEB) and European Social Fund (ESF)), I have progressed to Administration Manager, to Compliance and Projects Manager, and in the last few years as a Business Development Executive. With also being a qualified assessor, I’d like to think I’m familiar with most aspects of Apprenticeships, having once achieved several myself. I have thoroughly enjoyed supporting learners / employers over the years, seeing the rewards they’ve gained from having / being an apprentice, but my passion has always been to try and improve / simplify processes, to make life a little easier for everyone, and less bureaucratic. I am grateful to have been given the opportunity to work for Apprentify. Not only is the company focused on its employees work / life balance, they truly have a passion for apprenticeships and supporting / developing learners with their career opportunities. Despite this, if I was to name my biggest achievement in life, it would be the pleasure of becoming a mum to my gorgeous daughter.

My Favourites
Located: Partly office based, Alderley Park, Macclesfield, part home working
Food: Pasta and Chicken / Chocolate
Film: Normally I'd say the Bourne Trilogy, but now it has to be Sing 2 and Encanto
Hobby: Gardening
Nicola Griffiths

Nicola Griffiths

Apprenticeship Compliance & Data Officer


About Me

I have worked for apprenticeship training providers for the past 14 years in various support roles, starting as an apprentice back in 2008. My main duties are compliance checking documentation, ensuring our data is accurate and supporting our employers with the onboarding process. In my spare time, I enjoy spending time with my family, going the cinema and visiting different restaurants.


My Favourites
Located: Crewe
Food: Indian
Film: Law Abiding Citizen
Hobby: Eating
Lauren Peneveyre

Lauren Peneveyre

Administration Manager


About Me

Since starting my own career as an apprentice, I have moved into working within apprenticeships and have been in the industry for almost 10 years. My role at Apprentify lies mostly within compliance and guiding our apprentices through End Point Assessment.


My Favourites
Located: Manchester
Food: Anything beige and highly processed
Film: Hot Rod
Hobby: Sleeping, eating and occasionally leaving the house to socialise
Stuart Meredith

Stuart Meredith

ESF/AEB Contracts Manager


About Me

I've worked in Further Education for the past 14 years in various roles but always working with the most disengaged NEET's. Prior to working in education I worked in the sports industry, a coach, referee and a sports development officer. More recently I have spent time additional time working in areas across Liverpool as a Youth Worker in attempt to reduce ASB. Originally from Cumbria but spent the last few years living and working in Liverpool (as a Manchester United fan this has been very difficult the past few years!). Owner of 2 dogs - a 10month old rescue puppy and a 17 year old Jack Russell.

My Favourites
Located: Liverpool
Food: Duck with fried rice and plum sauce
Film: Lord of the Rings - The Two Towers
Hobby: Enjoying watching football, playing badminton, walking the dogs and kayaking.
We are currently hiring

Fancy a new direction

We are always looking for new people to join the Apprentify team. Reckon you have what it takes to become one of our hard-working staff members?